Tinie Tempah's Influence On The Music Industry

The music industry has gone through significant changes over the last years. There are few key factors that caused those changes.
The first factor is the impact of technology, particularly music streaming services. If some musicians consider these services as a cause of their diminished profits, others find them quite helpful, especially novice and unknown musicians who undergo difficulties when starting their music career. Tinie Tempah was one of such musicians. He has become popular thanks to the MySpace and MSN platforms, where he can reach large audience avoiding music industry legal issues. Moreover, Tinie’s willing to be close to his fans and distributing his music for free were another key to his success as it helped him to attract more people.
Such music platforms as Spotify, Deezer, and Soundcloud help artists to understand their fans needs and expectations and improve by collecting data from the users and providing musicians with relevant information. The platforms analyze the songs the customers were searching for and listening to and as a result, adjust to the listeners’ tastes and preferences. Along with providing free services which are limited, music platforms offer their users paid premium subscription services to make their experience of music-listening even more pleasant. Customers’ contributions are another reason that makes digital music services favorable for the musicians since they receive part of the earnings.
As for social media, its impact on the music industry is ambiguous. While some argue that running profiles on social networks can be beneficial for artists’ good image because of direct communication with the fans, others believe this deprives fans from the feeling of mystery around their idol and discourages them from willing to know more and unravel this