Tipping Point
Example that Fits the Tipping Point
After finished the majority part of Tipping Point, which Gladwell talks about the three key factors that determine whether a particular trend will tip into a social epidemic, I built up a better understanding to how social phenomenon appears . It is very thought provoking and useful, especially for our business student which will struggle in “tipping” our service or product into popular fad. It is hard not to be convincing by Gladwall’s point of view. It is really fascinating of the wide variety third level contents he uses to illustrate his views, such as facts and anecdotes through fashion, Art, market and politics. Gladwell guides us steps by steps with showing the progress of how epidemic appears and relates to our real social life. The seeming small idea changes human beings’ daily behavior. The best example is Candy Crush, the most popular games currently. I think it was boring when the first time I saw it on Facebook, because the basic game rule is hackneyed which lets you put the same subjects together and eliminate them and the only difference is the subject changed to candy. However, now I see this candy every day in subway, bus, school and even though the street. It has being tipping, but why? I think the three reasons for this match the three key factors which Gladwell states in his book. First, the low of the few. Candy Crush is built on Facebook, the most popular social network in the world. Therefore, with strong connectors, it is much easy and quick to get a number of supporters and advocators. Second, the stickiness factor. Candy Crush promotes the interaction between players and their Facebook friends. For example, I don’t know since when I receive my friends’ candy request for new game chance every time I open my Facebook, even though I rarely play it. Later I realized the catalyst that makes me sometimes play candy crush is the candy request. And I know some others addicted to Candy Crush
After finished the majority part of Tipping Point, which Gladwell talks about the three key factors that determine whether a particular trend will tip into a social epidemic, I built up a better understanding to how social phenomenon appears . It is very thought provoking and useful, especially for our business student which will struggle in “tipping” our service or product into popular fad. It is hard not to be convincing by Gladwall’s point of view. It is really fascinating of the wide variety third level contents he uses to illustrate his views, such as facts and anecdotes through fashion, Art, market and politics. Gladwell guides us steps by steps with showing the progress of how epidemic appears and relates to our real social life. The seeming small idea changes human beings’ daily behavior. The best example is Candy Crush, the most popular games currently. I think it was boring when the first time I saw it on Facebook, because the basic game rule is hackneyed which lets you put the same subjects together and eliminate them and the only difference is the subject changed to candy. However, now I see this candy every day in subway, bus, school and even though the street. It has being tipping, but why? I think the three reasons for this match the three key factors which Gladwell states in his book. First, the low of the few. Candy Crush is built on Facebook, the most popular social network in the world. Therefore, with strong connectors, it is much easy and quick to get a number of supporters and advocators. Second, the stickiness factor. Candy Crush promotes the interaction between players and their Facebook friends. For example, I don’t know since when I receive my friends’ candy request for new game chance every time I open my Facebook, even though I rarely play it. Later I realized the catalyst that makes me sometimes play candy crush is the candy request. And I know some others addicted to Candy Crush