Globalization is probably one of the most important political topics in the 21’st century, and also the most controversial situation of the world. Globalization refers to the worldwide movement of a business beyond domestic, national and international markets. Globalization has the effect of not only international trading, but also a cultural exchange. Some look at globalization as favorable and positive because it’s a key for economical development and an international cooperation. Others, think that it could introduce new problems to the society like the lost of cultural identity, social and economical problems.
Globalization is the great cause of Homogenisation. Homogenisation is a term that describes the bending of cultures toward a uniform way of life. The exchange of objects, people and ideas create a situation of general confusion in which people can experience the lost of traditional references, or the lost of cultural identity. Homogenisation reduces diversity between cultures. A great example of globalization and a neutral cultural item around the world is the company Starbucks. From its single store in Seattle, the business has grown to over 20,000 shops in 60 different countries1. The situation is similar when we at business like Mc Donald’s or the Coca Cola Company. Multinational businesses help the development of an interconnected and globalized world, and in this way it’s making the people to loose its own cultural manners and traditions.
The process of globalization is rapidly accelerating, growing and staying out of control. If globalization rate keeps increasing, soon we will find ourselves in a type of “universal human world”, looking forward to a common future or development, which shouldn’t belong or refer to any culture, but instead be a cooperative plan from all to include all the cultures together. We should know that cultural differences are something surely