Preview

Top 10 Marketing Innovations in Last 10 Years

Better Essays
Open Document
Open Document
1133 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Top 10 Marketing Innovations in Last 10 Years
10 of the Greatest Marketing Innovations in the Past 10 Years

What we love about marketing is that it is a continually in a state of evolution. From email and mobile to the real-time web, to social acquisition and personalization capabilities, marketing technology innovates and improves.
Through all of this, the best marketing innovations find ways to improve an organizations ability to foster and develop relationships with customers and prospects. In celebrating Neolane’s 10 years of marketing technology innovation we wanted to take a look back at 10 of the greatest marketing innovations of the past decade, in an approximate order of significance.

1-to-1 Personalization
1-to-1 marketing (personalization) refers to marketing strategies applied directly to a specific consumer. With four main steps in the process (identify, differentiate, interact and customize), organizations like Amazon, Nike, and Dell all leverage one-to-one marketing campaigns in their overall marketing mix.
Today this may seem very basic, but 10 years ago this was a marketing breakthrough. Today marketers are still finding ways to innovate using 1-to-1 personalization.

Gamification
Beyond Angry Birds and Farmville, the concept of gamification refers to the use of game design techniques to solve problems and engage audiences. You are seeing this in some respects when you share this post in places like Twitter, LinkedIn, and Facebook, by way of the “progress buttons” illustrating the number of shares and likes.
Additional methods of gamification that have become more widely adopted include:
• Achievement “badges”
• “leader boards”
• Virtual currency
The concepts within gamification tactics are getting more heavily integrated in employee recognition programs, wellness adoption programs, and even project management tools.

Group Buying
Group buying, also known as collective buying, might have been around for centuries, but widespread internet adoption has allowed

You May Also Find These Documents Helpful

  • Satisfactory Essays

    11. In recent years, advances in computer technology have significantly changed the nature of marketing research by:…

    • 564 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Holden australia

    • 1226 Words
    • 5 Pages

    1)In today’s competitive marketplace where there is an increasing level of competition and decreasing product life cycles, product innovation has been identified as the key to a firm’s success (Slater, Mohr, & Sengupta, In Press).2) By seeking new or better solutions to customer problems, new product development can both transform existing markets and create new ones. 3)Without innovation, incumbents will slowly lose their markets as rivals may innovate past them (Hauser, Tellis, and Griffin, 2006). Miron-Spektor, Erez, and Naveh (2011) 4)further suggest that many firms today face immense pressures to pursue innovation to respond to the constant changes in customer requirements, and in particular to develop radical innovations that will draw the market spotlight, thus capturing more market share.…

    • 1226 Words
    • 5 Pages
    Better Essays
  • Better Essays

    So, the marketer is bound to face many challenges as new companies and new improved products make their entry on the market, the availability of new services brought about by latest technology and the price reduction entailed in the process. The battle for conquering new…

    • 5258 Words
    • 22 Pages
    Better Essays
  • Good Essays

    Gwen Moran, the author of the article does a great job of putting the bits and pieces of information together to show the importance and need of using the latest marketing strategies and trends. The author furthermore presents a variety of ideas and suggestions to show the impact of technology on marketing strategies and promotions.…

    • 585 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Defining Marketing Paper

    • 1004 Words
    • 5 Pages

    Companies today compete with more efficient technologies. Customers have better access to their cost options and they communicate to each other in ways not imaginable in the pre-internet era. The changes in competitive environment are numerous. What have also changed are marketing strategies and the marketing programs have available to implement those strategies.…

    • 1004 Words
    • 5 Pages
    Better Essays
  • Good Essays

    * Marketing strategy consists of selecting a target market and designing the “mix ” needs of that target market.…

    • 588 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Stay in closer touch with all the customers—with new technology to quickly tailor communications, marketing promotions and operations in ways that build strong, long-term relationships and increase revenue.…

    • 2688 Words
    • 11 Pages
    Good Essays
  • Good Essays

    In this day and age, technology is developing so rapidly that changes are occurring all across the board. Faster internet, digital photography, and interactive programs are all making advertising and marketing much easier in the ever expanding world of consumerism. With all these new advances, there are bound to be numerous changes.…

    • 733 Words
    • 3 Pages
    Good Essays
  • Good Essays

    account The outline of the unit content includes: Marketing environment, marketing strategy, marketing tactics, new and emerging technologies.…

    • 1165 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Trends are always changing in the marketing world. It is important for companies to stay up to date on new trends in the marketing world. To stay up to date on these trends integrated marketing must take place and that allows for companies to keep up with the expansion of the different marketing channels which includes internet, media and print and all of these are done through communication. “Integrated marketing communication is the encompassing of all marketing tools, avenues, and sources within an organization into one program at a minimal cost that will shape the way customers buy”(Clow & Baack, 2007).…

    • 771 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    diversity training teach

    • 7319 Words
    • 23 Pages

    With the proliferation and fragmentation of media, the marketing landscape has become much more complex. The good old days when marketers more or less had complete control over what consumers experienced via traditional offline and online push media and channels are long gone. That world has been replaced by one where these traditional channels now coexist with other, newer influences on the customer experience, some of which are outside the control and even the direct visibility of the marketer.…

    • 7319 Words
    • 23 Pages
    Powerful Essays
  • Satisfactory Essays

    Over the past two decades marketing has seen various changes. These changes are mainly coming from the intervention in technology, especially with the application of information technology (IT). Yet, as more marketing changes, more it seems they are the same. It is still a dynamic, competitive and creative activity that is the part of our day to day life. Marketers always wanted to understand the need of the market and try to satisfy the consumer demand. For this, they create or modify products or services, communicate about the new products or services and their benefits, distribute and sell in such a manner so that customers can get the maximum value from the product/services. In this process, they have to understand the target segment, their willingness to buy and ability to buy, economic condition, communication strategy, competitors offering in the market, pricing strategy, supply chain network,…

    • 458 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Technology changes constantly and it may be difficult for businesses to always be able to keep up with the new technological trends that arise. Many companies do what they are able to and try to use technology as much as they can to promote their business and communicate with their current and potential customers. In today’s technological world we have the internet, cellphones, and social media to communicate with customers in addition to the old fashion way of commercial and other ads.…

    • 314 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Interestingly technology advancement influence customer relation management from interaction with customer, building relationship and customer information gathering. In additional, information technology revolution leads a transformation to central marketing framework in three major marketing strategies, which are service marketing, customisation and relationship marketing. Furthermore, technology advancement contributes to the business research methods as new and improved application or software tools emerge for data collection and analysing market data statistic. Also innovative hardware and software are capable to aid data analysis and compress data into information to suit the needs of business thus generating substantive and theoretical result.…

    • 730 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Gamification… It’s a new word so I think you are going to learn at least a new term today. Gartner, Inc defines Gamification as the concept of applying game mechanics and game design techniques into non-gaming environment to engage and motivate people to achieve their goals. Gamification began to percolate in companies during 2010 when Badgeville started using this term to define their behaviour platforms1. Gamification has started inflowing very rapidly in different companies, for e.g. according to an Accenture report2, “gaming concepts have begun working their way into key HR functions”. Now coming on to second part i.e. the HR management (HRM), Businessdirectory.com broadly defines it as “The process of hiring and developing employees so that they become more valuable to the organisation.” HR management also includes planning the employee needs, training, evaluating performance and communicating with all employees at all levels.…

    • 955 Words
    • 3 Pages
    Better Essays

Related Topics