• Relationships: Established strong communication with local producers, interior companies and IT providers which helped expansion run smoother (Shortpress, 2015)
• Product: Top Juice provides a wide selection of refreshing beverages of fruit juices to vegie juices and a range of fresh salads with quality produce and seasonal ingredients. (Top Juice, 2014)
• Location: It has over 50 outlets scattered across Australia that are available and accessible in most shopping centres in Sydney, Melbourne and Brisbane. (Top Juice, 2014) (SmartCompany, 2015)
Weakness
• Small management team: As the company expands, a small management team could find it difficult to keep up with work load and push through challenges. (Shortpress, 2015)
• Late