Preview

Tourism Marketing Development

Good Essays
Open Document
Open Document
583 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Tourism Marketing Development
Tourism Marketing for Sustainable Development
Nowadays, tourism organizations have aggressively continued to encourage everyone to visit a particular region, without considering of how these individuals may behave when they arrive. There is a growing concern for the protection of the environment and the adoption of business policies that will enable to the earth’s resources to be sustained from being demolished by these irresponsible parties like tour operator or such.
The levels of marketing, was quite often blamed because of the changes of consumer attitudes, promote a materialistic society where status is derived more from the number and type of destinations we visit and leisure activities we undertake, rather than how good we are as caring members of society.
Too many marketing promotions by tourism organizations can harm the potential attraction by high numbers of visitors, who by their very presence alone may damage environmental area. Promoters and developers basically are less concern in promoting tourism as a social activity but tend to consider it as a source of quick financial advantage. Thus, rapid growths in some destinations seem to accelerate the declining stage without holding on to introduction, growth and maturity stages.
In addition, implementation of the marketing concept in tourism can be achieved through the use of a variety of marketing tools and techniques such as market segmentation and marketing mix. The successful of market segmentation and targeting will need to involve the appropriate matching of tourist needs with the experience being offered and the need for this match is particularly important (Tregear et al., 1997). Meanwhile, the idea behind the concept of marketing mix is that the market offers itself is just one variable which needs to be considered jointly with several other controllable marketing variables (Kotler, 1994). Hence, to increase the likelihood of success, all elements of the marketing mix need to be in harmony.

You May Also Find These Documents Helpful

  • Powerful Essays

    Tourism Development Planning

    • 3058 Words
    • 13 Pages

    Tourism has growth into one of the world’s major industries and has thus also become an increasingly important, if complex, issue for environment policy. Unless is developed in a sustainable manner, we will be unable to achieve key objectives of global environmental policy such as preservation of biological diversity.…

    • 3058 Words
    • 13 Pages
    Powerful Essays
  • Better Essays

    Trailfinders is a tourism agency, founded by Mike Gooley, a former SAS officer. It dates from 1970. At the beginning, the company had four employees but because of a successful impact on the market, now it has more than 1000 employees. Trailflinder’s data base includes over 12.5 mil registered clients. There are 27 agencies all over the Britain and Ireland and the headquarters is settled in London.…

    • 2804 Words
    • 9 Pages
    Better Essays
  • Powerful Essays

    “Today, tourism is one of the largest and dynamically developing sectors of external, economic activities. Its high growth and development rates, considerable volumes of foreign currency inflows, infrastructure development, and introduction of new management and educational experience actively affect various sectors of economy, which positively contribute to the social and economic development of a country as a whole”. (Mirbabyev, B.;Shagazatova, M.)…

    • 4066 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    Not only it becomes the world fastest growing industry but also a main generator of indirect and directs economic benefits. Thus, the industry can be considered as social necessity right for people in both developing and developing countries. However, tourism can also be harm to culture, society and local environment. The environment is the one of the main resource for developing tourism industry. Environment does not mean only natural features but also human. The impacts of tourism are multi-faceted. The impacts of tourism can be both beneficial and detrimental. This essay will be discussed about strength, weakness, opportunities and treat that tourism brings into the society and the country (Mason 2008).…

    • 1113 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    In order to discuss the importance of ecotourism in improving sustainability of tourism development, this report is first of all going to discuss the relationship between ecotourism and sustainability; following that, this report is going to identify problems of ecotourism in reality. Sometimes ecotourism will be merely a form within tourism marketing, which means natural resource using instead of protection. And stakeholder involvement is not always implemented. Consequently, this report is going to provide recommendation on ecotourism development. To improve sustainability of tourism development, it is necessary to combine diversified strategies to guarantee the environmental protection along the whole process of ecotourism. To avoid the false marketing behaviour to replace natural tourism by ecotourism to misleading tourists, government and tourism institution should design marketing standards or disciplines for all tourism destinations to following during their marketing activities. Besides professional stakeholder involvement, the coordination among different stakeholders is also necessary to guarantee their different interests along protecting other stakeholders’ interest at the same time.…

    • 2498 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    Which of the following is the factor that should be considered when setting a budget?…

    • 1291 Words
    • 6 Pages
    Satisfactory Essays
  • Best Essays

    This paper attempt to put an insight of destination marketing concept which is been developed based on the tourist destination. In the present competitive world of Tourism Industry all are expecting the quality of services in the destination. So entities which are involved in this regard need to have an open approach which has to be executed with the due consideration of the various stakeholders and the various other aspects which will be necessary for the destination marketing like destination market development - identifying target markets, analyzing motivational, factors of target visitor markets, developing a marketing plan with promotional goals, developing an advertising, campaign with a well-focused theme aimed at target markets, developing a media and public relations strategy, funding a marketing plan adequately, evaluating the effectiveness of a marketing plan and role of destination marketing and promotion organizations etc. This implementation is necessary in the present scenario as it has to deal with human aspect. When we train the human resources with motivational way it is going to bring the most efficient manpower to handle the different situation. As we know that the tourism industry comes under the service segment we need to have the sufficient and efficient manpower to manage the destination. This paper put light on the scope and need of the requirement for the adaptation of a specific technique that is Destination Marketing and its uses for the development of Tourism Industry.…

    • 2298 Words
    • 8 Pages
    Best Essays
  • Powerful Essays

    Unfortunately we are unable to respond to all applicants. If you have not heard from us within 4 weeks of the submission of your application form then I am afraid this means you have not been successful on this occasion.…

    • 2663 Words
    • 11 Pages
    Powerful Essays
  • Powerful Essays

    All indications are that international and domestic tourism will continue growing at a steady rate globally and in most countries and regions (Edwards 1985; WTO 1986). Many countries in the world are hoping to develop or expand tourism as an important economic sector. This expansion of tourism will result in increased pressure on the environment with negative impacts, unless appropriate measures are applied by governments and the private sector, and tourism is used as a positive force in conservation of the environment (WTO 1983a) cited in Stephen et al (2008).…

    • 4297 Words
    • 18 Pages
    Powerful Essays
  • Powerful Essays

    Hands On Manila (HOM) partner organizations include other non-profit organizations, foundations, orphanages, schools, and government agencies that benefit from HOM’s volunteer activities.Education and Youth * Asilo de San Vicente de Paul * ATD Fourth World * Childhope Asia * Center for the Prevention and Treatment of Child Sexual Abuse (CPTCSA) * DEOS Foundation * Families and Children for Empowerment and Development (FCED) * Holy Family Home * I am Ninoy * Isaac Lopez Elem. School * KaibiganErmita Outreach * KaisahangBuhay Foundation * Jesus Loves The Little Children Foundation, Inc. * Likhaan *…

    • 1149 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    TRMT

    • 11868 Words
    • 42 Pages

    The tourism industry is global. It is a big business and will continue to grow. Meeting this growth with well-planned environmentally sound development is a challenge for planning all over the world whether it is Bali, Nepal, the United States, Austrialia, Thailand or Europe (Goeldner, 2003).…

    • 11868 Words
    • 42 Pages
    Powerful Essays
  • Powerful Essays

    2. Tourism Policy - A policy is well thought-out plan or course of action, especially one of an organization or government, laid down to guide in the achievement of identified goals and objectives. It is commonly regarded as a statement of intent or commitment to the driving vision. A tourism policy is such a plan, meant to facilitate achievement of set objectives for a government or organization.…

    • 1293 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Tourism Development - 2

    • 579 Words
    • 3 Pages

    Course Syllabus | Question Papers | IGNOUHome / Test Papers / Indira Gandhi National Open University / TS2 Tourism Development: Products, Operations and Case studies…

    • 579 Words
    • 3 Pages
    Satisfactory Essays
  • Better Essays

    Tourism is regarded as a modern day engine of growth and is one of the largest growing industries globally . In 2012, G20 heads of state recognised tourism as a driver of growth and development, as well as a sector that has the potential to spur global economic recovery. Tourism can be defined as travel for different purposes which could be business, recreational or leisure. The world tourism organisation defines tourists as people who travel and stay in a place which is different from their environment for not more than one consecutive year for business, leisure and other purposes. Tourism can be recognised as early as Marco Polo and his grand adventures and the journey of David Livingstone through Africa in the 19th century.…

    • 1970 Words
    • 5 Pages
    Better Essays
  • Powerful Essays

    Development of Visitor Management Strategies Based on Visitors’ Leisure Lifestyle - A Visitor Sample of Sun Moon Lake National Scenic Area, Taiwan Su-Hsin Lee Jing-Shoung Hou Chang-Chan Huang Wei-Chen Li 【Abstract】 Visitors’ depreciative behavior can be seen quite often in outdoor recreation settings. Their improper behavior brings not merely negative effects on other visitors but also major maintenance issue to recreation resource management. Therefore, recreation resource management authorities have been trying to exercise effective strategies to prevent visitors’ misbehavior.…

    • 2426 Words
    • 10 Pages
    Powerful Essays

Related Topics