Tutorial 4.1: SWOT analysis
Strategic planning is the process of identifying long-term organisational goals.
Question: Why does a systems analyst need to know about strategic planning?
Answer: Systems analysts should focus on the larger, strategic role of IT as they carry out their day-to-day responsibilities. Sometimes changes are planned for the Organisation, and decisions have to be made as to what the possible outcomes will be. One excellent planning tool is the SWOT analysis.
Tutorial Objectives:
The aim of this tutorial is to introduce students to: • SWOT analysis (Strengths, Weaknesses, Opportunities & Threats).
By the end of this tutorial you will:
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• (Hopefully) be more aware of how a SWOT analysis contributes to the strategic planning process. • Used a Case Study to perform a SWOT analysis
Example [pic]
Task 1 – The Town of Eden Bay
We will now work through the following Scenario to produce a SWOT analysis.
You can do this in groups and then compare the outcomes with other groups.
The town of Eden Bay owns and maintains a fleet of vehicles. You are a systems analyst reporting to Dawn, the town’s IT manager. Read through the attached ‘Town of Eden Bay’ scenario included in Extract 2 then answer the following questions:
a) Based on the fact statements provided in the scenario, summarise the maintenance department’s most important strengths, weaknesses, opportunities and threats.
Scenario:
Town of Eden Bay Background Eden Bay is a medium-sized municipality. The town has grown rapidly, and so has the demand for town services. Eden Bay currently owns 90 vehicles, which the town’s equipment department maintains. The fleet includes police cars, sanitation trucks, fire trucks and other vehicles assigned to town employees. The maintenance budget has risen sharply in recent years, and people are asking whether the town should