Toyota Corolla Ad Analysis Rough Draft

Toyota Corolla Ad Analysis Rough Draft In this commercial a cat gets to ride in a new 2013 Toyota Corolla because it has a hurt paw and its owner had to take it to the vet in the new car to get checked out. So the cat immediately becomes love struck by the feeling of the car and how nice it looks inside. So, because the cat loves the feeling of the brand new car and just wants to be inside the car, it realizes that the only way it will be able to get inside and take a ride is to keep getting hurt or in trouble, therefore, the owner has to give it a ride in the new car. And once inside the car, the cat falls in love once again each time it gets a ride. The cat even goes through the most dangerous activities to be able to ride in the nice
smooth feeling car. This advertisement focuses on middle aged women, because of the way it appeals to their emotions. This advertisement uses the cat to strike an awe feeling in the females since girls are more apt to like cats and have feelings for them. This makes them feel like they love the cat, even though it isn't theirs and they want to help the cat and since they love the cat they will love the vehicle. This Toyota Corolla commercial uses a sentimentally short narrative to appeal to emotion by digging into modern society and what gender norms have to do with the way consumers buy products. Advertisements are clever in the way they advertise their product or service. Many companies use animals or other characters to define their product or make it stand out and gain a place in people’s hearts. As in this advertisement, a comical yet cute cat is used to gain the attention of young to middle aged women who are mothers or are the head of a household or family. This cat is used to strike a feeling or emotion in the women and to make them feel as if they are a part of the cat’s life, and automatically have feelings of care for the cat. I believe that they publicized this advertisement to be broadcasted out towards females because of their role they play in families and in common society. They are somewhat stubborn when it comes to getting what they want and they have a certain way of getting inside the heads of their male counterparts and changing their feelings to be able to get what they want, especially when it comes to vehicles. I don't know about you but that's how it works in my family, my mom always has a say in what type of products we buy and whether or not she would approve of things, and it usually comes down to her advice or information as the basis of why we bought what we bought. Even though my dad may be smarter and know a lot more about cars, my mom still has a way of manipulating some of his thoughts as to which type of car she wants. But also guys who are in love want to make their significant other feel really good and give them what they want so, when the girl gives them their opinion about what they are interested in, the guy gives some consideration to what they want. Research shows that cats are automatically prone to developing closer relationships with women, and women are more likely to respond and to care more about cats and grow to love cats a significant amount more than men do (http://healthland.time.com/2011/02/28/the-science-of-cat-ladies-women-really-do-have-special-bonds-with-cats/). Therefore, the way this advertisement is set up is in the way of a short narrative. It is a short story about a short period during the life of a cat. The reason they do this is to let the viewer get acquainted with the cat and get to know it. It makes them feel as if they are almost the owner of the cat, and subtly the car. It emotionally gets to the women viewers and forces them to fall in love right away because the very first time they show the cat, it is hurt and they want to care for it so that draws their attention in right off the get go. Then the next scene they show the cat in the car carrier and it is calmed down because of how comfortable it is in the car, it is purring and in a state of awe as it views the features of the car, and this allows now, the audience’s attention to move to the features since it has already been focused in on the TV. A lot of car commercials focus their advertising techniques on the features of the car. They really stress the new features that have been added and what makes the car special. There isn’t really any appeal to anyone’s emotion. For example, the new 2013 Ford Focus commercial they show all of the new features that the car has to offer and how it is better than the last model. But, with all of the new technological advancements in today’s society, all of the cars have generally the same features, and can perform at the same efficiency level. So when consumers are watching car commercials to see what interests them, they will see a commercial that hits their eye with the new features, but it doesn’t strike any emotional appeal inside the customer. They are probably thinking, ‘Oh, it’s just another car’. So with the way that the Toyota Corolla commercial is set up, it show all the features, and, it gives the audience a sentimental feeling toward it. So, with the way that cars are evolving in our culture and the role that they play in society shows that new car buyers are looking for cars that can ultimately get them from point A to point B as efficiently as possible, as well as the custom styles and unique interior that new cars offer.
Because with the way the economy is today, consumers want a car that is very efficient on gas mileage because they don’t have the funds to use their whole paycheck on gasoline. Unless of course you want a nice muscle car or an off road truck then it’s a different story. The main thing is that people want to be efficient in today’s day and age. And so with the society being more toward efficiency, that’s why all cars are developing engines that save on gas mileage, so people know that most cars are going to be relatively close to the same on gas mileage. So the next thing that people look for is the features, and the feelings of the car and how nice it rides. This Toyota Corolla ad argues how good the car feels inside and how nice it rides by using soft, soothing music, and a partially comical, sensational feeling. By using the genre of music that they do, it creates a very calm mood so the audience is able to relax and feel good about the car while emotionally becoming attached to the cat as well. Also, with the comical features that the ad produces it might cause the viewer to laugh a little and feel good inside. For example, when the cat is being buried because it laid its life
down just to be in the vehicle, and then suddenly comes back to life and sticks its paw out of the ground, fighting for the chance to ride in the smooth vehicle, it creates a comical, reassuring, and comforting mood for the audience. It lets them know that for one, their precious cat is still alive, and two, it makes them feel very good inside because of the calm and soothing music, and it makes them think that it actually must feel really good to ride in the car and it makes them interested in the car. Today’s society focuses on the efficiency of technology and what it takes to produce the most technological friendly products.
And a big part of the society now is the production of cars that are not only fuel efficient but environmentally friendly. This has a big impact on how companies advertise their cars and products to people of the new generations, especially with women being an essential part of how and why some products are bought. With women being at the head of a family or household they have ultimately the biggest voice in their family’s opinion. So the way that Toyota constructed its commercial was very clever because it emotionally appealed to women by using the sentimental narrative about the cat because women are more likely to become emotionally tied to cats in a very short time unlike men. It showed the importance technology and women have on our culture, and the way we buy things today, and what type of things we are looking for in a new
car.