Assignment Semester _ 2009
Prepared for: _____ _______
Prepared by: (Student Name) Student number (Student Number) Date Submitted: September __, 2009
1 Table of Contents 1. Company Profile ___________________________________________________________ 2 1.1 Company Products __________________________________________________________2 1.2 Main Customers ____________________________________________________________2 1.3 Operational Challenges ______________________________________________________2 1.4 Market Challenges __________________________________________________________2 2. Concepts and Applications of TQM ____________________________________________3 3. Ritz Carlton and TQM ______________________________________________________5 3.1 Benefits of TQM at Ritz Carlton _______________________________________________6 3.2 Five areas for development ___________________________________________________7 4. Conclusion ________________________________________________________________9 5. Recommendations _________________________________________________________10 6. References ________________________________________________________________11
2
1. Company Profile
The Ritz Carlton Hotel Company is a management company which operates hotels and resorts in twenty three countries worldwide and seventy properties in all the major cities. The brand is a subsidiary of Marriot International with the headquarters located in Chevy Chase, Maryland. Established in the early 1990’s; the company employs more than 32,000 people and privately owned, the company today runs under the guidance of William Johnson and Horst Schulze. With 100 years of impressive past record, Ritz Carlton has managed to uphold and rather magnify its prestigious its brand image of luxury and comfort (Stark, 1998).
1.1 Company Products The Ritz Carlton excels at providing luxurious hotels and resorts with the added features of spas, bars, suites,
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