On 21ST APR. 2014
The report provides detailed market analysis, information and insights, including:
Historic and forecast tourist volumes covering the entire Australian travel and tourism sector
Detailed analysis of tourist spending patterns in Australia for various categories in the travel and tourism sector, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others
Detailed market classification across each category, with analysis using similar metrics
Detailed analysis of the airline, hotel, car rental and travel intermediaries industries
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Summary
Under its Tourism 2020 plan, the Australian government considers tourism to be a priority sector. It intends to provide support to key competitors via the state and territory governments to increase the total overnight expenditure to AUD140 billion (US$147 billion) by 2020. The main components of Tourism 2020 are to expand tourist inflows and expenditure from key Asian markets, build digital capabilities, encourage investment by implementing regulatory reforms and to increase the sectors labor supply. Economic growth will help support government efforts to strengthen the sector. Australias economy grew at a compound annual growth rate (CAGR) of 4.0% in 2013, the fastest rate of growth since 2007. Despite a host of challenges, including the appreciation of the Australian dollar and the rising popularity and increasing accessibility of new destinations, the nations total international arrivals increased by 5.1% in 2013 to reach 6.15 million tourists.
Scope
This report provides an extensive analysis related to tourism demands and flows in Australia: It details historical values for the Australian tourism sector for 20092013, along with forecast figures for