Magazines today are a huge part of publishing and with people in the UK spending around £2 billion on magazines every year it's a big business. With over 3300 consumer magazines to choose from, its a competitive one too. In an article it was said that “Magazines began as genteel soapboxes from which literate men expounded their points of view, in essay or satire.” (Art Kliener, 1981) Oxford Dictionary defines a magazine as “a periodical publication containing articles and illustrations, often on a particular subject or aimed at a particular readership” but it doesn't really do what makes a magazine justice. The first magazine to ever be published is considered to be Erbauliche Monaths-Unterredungen (Edifying Monthly Discussions) published in Germany in 1663 by Johann Rist. The first British magazine; The Gentlemen's Magazine, was started in 1731 and is considered to be the first modern magazine. Sceptics predicted the decline of magazines several times throughout history, for example during the 1920's when commercial radio was introduced, then again in the 1930's when cinema became big. But instead the industry has only grown. The power of magazines comes from personal identity shown through content and the combination of colour, design and tone. Holiday and travel magazines in the UK have been strongly influenced by other media like television and newspaper publishers. The fact that more and more British people are buying holiday homes abroad and making use of cheap flight companies has created a significant market for travel magazines. They have established themselves as great examples of both writing and photography. Three of these travel magazines are National Geographic Traveller, Conde Nast Traveller and Wanderlust Travel Magazine.
National Geographic as a brand is huge and internationally recognised. The travel magazine was launched in 1984. In a report it was said “National Geographic’s “voice” is trustworthy, and veteran. It conveys it