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Tripadvisor Mission Statement Analysis

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Tripadvisor Mission Statement Analysis
There is no specific mission statement indicated on the website or the annual reports of TripAdvisor. The company indicates the following statement as its foundation block: “We operate our business for the long-term. We are committed to helping users plan and book the perfect trip and to increasing the value of the TripAdvisor platform for partners". This statement by CEO, Steve Krauss, serves as the mission statement of the company.
The statement is not concrete enough: it does not seem to reflect the current business direction of the company. Also, the mission statement focuses only on users of the website and does not take into account other stakeholders. A mission statement should be able to reflect the product or the service, the market
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