Tropicana Analysis

Which Is the Best Was orange juice always just here? What is the difference between the different types? Why does everyone like it cold? Is it a sustainable product the way Tropicana is running their processing plant? Are there ethical issues with orange juice production?I began to wonder one day as I was looking in the store, in the orange juice aisle. This paper is a journey into orange juice through the popular Orange juice company, Tropicana .I chose this company because this was a juice that I had grown up with .I hope to be able to answer there questions for myself and you ,the reader. To start orange juice was not always here. It came out of an advertising campaign in the 1920’s. (1)The California Fruit Growers (now known as Sunkist) had been producing too many oranges for the current market. Their supply and demand ratio was off. They needed to find a new use for oranges besides just peeling and consuming them .There was too many oranges being wasted. Orange juice takes three to four oranges for each cup of juice. It was an effective means to use extra oranges.(2) Through advertising, Sunkist convinced the general public they should drink at least one cup a day. It was called the” Drink an orange campaign.” The benefits of drinking orange , like today, focused on improving one’s health. Orange juice has a lot of benefits for the body.(3) It contains vitamin c, which is an antioxidant, helps to boost the absorption of iron when combined with foods and is a great tasting away to combat the common cold. There is Folate that helps with DNA formation and helps to lower homocysteine, the chemical associated with heart disease and memory impairment. There is research being done on phytonutrients that are also present in orange juice. They are naturally occurring chemicals such as beta-carotene which is what gives orange juice it’s color. They are considered antioxidants, like vitamin c.There is still research being done on the