Trung Nguyen Coffee
I. Introduction
Trung Nguyen coffee serves as the biggest strategic business unit of the entire coffee market. There are other known coffee companies under the enterprise including Dick smith and Murphy. The Trung Nguyen coffee brand is young compared to the enterprise because it came into being in the recent years but the entire enterprise established in the year in the early 90’s.
Trung Nguyen coffee brand is international and it has big stores in New Zealand and Australia and each branch containing over one hundred and seventy employees. As a result, it is the most recognized and trusted brand in many countries serving millions of customers every day during breakfast or any other coffee time. For the past thirty years, Trung Nguyen coffee has committed to provide wide range of good quality products, which come alongside guarantees. Their products satisfy the need of customers regardless of social status as they come with lower prices as compared to the rest. The main research question is that of why Trung Nguyen coffee as a new company in the coffee industry has to introduce the new Trung Nguyen coffee in the market. The coffee company has a strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. Trung Nguyen coffee motivates individuals who work early in the morning and late at night.
What makes the item for consumption more recommendable to many is that it contains no additive and it is not as addictive as other coffee brands. That means it has almost zero percent of caffeine. Another advantage is that it is not continuous and only works at the time of use (Paul, H. 1997). Trung Nguyen coffee is a natural product and has no side effects despite its rapid action in boosting energy. Identification of the market where the company wants the product get an upper hand is an ingredient of market segmentation. Presently, many coffee brands are highly addictive and contain
Trung Nguyen coffee serves as the biggest strategic business unit of the entire coffee market. There are other known coffee companies under the enterprise including Dick smith and Murphy. The Trung Nguyen coffee brand is young compared to the enterprise because it came into being in the recent years but the entire enterprise established in the year in the early 90’s.
Trung Nguyen coffee brand is international and it has big stores in New Zealand and Australia and each branch containing over one hundred and seventy employees. As a result, it is the most recognized and trusted brand in many countries serving millions of customers every day during breakfast or any other coffee time. For the past thirty years, Trung Nguyen coffee has committed to provide wide range of good quality products, which come alongside guarantees. Their products satisfy the need of customers regardless of social status as they come with lower prices as compared to the rest. The main research question is that of why Trung Nguyen coffee as a new company in the coffee industry has to introduce the new Trung Nguyen coffee in the market. The coffee company has a strong mission, which is to offer clients with every day solution to their endeavors and at the same time provide them with energy. Trung Nguyen coffee motivates individuals who work early in the morning and late at night.
What makes the item for consumption more recommendable to many is that it contains no additive and it is not as addictive as other coffee brands. That means it has almost zero percent of caffeine. Another advantage is that it is not continuous and only works at the time of use (Paul, H. 1997). Trung Nguyen coffee is a natural product and has no side effects despite its rapid action in boosting energy. Identification of the market where the company wants the product get an upper hand is an ingredient of market segmentation. Presently, many coffee brands are highly addictive and contain
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