ufone
Presented by
Muhammad Bilal
Executive summary:
Ufone is a PTCL company a wholly owned subsidiary has improved its financial performance commenced its operations on 29th January 2001 as GSM 900 service provider. Since the outset it has expanded its coverage and customer base at a rapid pace and established itself as one of the leading cellular service providers in Pakistan. During the last year Ufone successfully completed the launching of sites under Phase V in existing as well as new cities and towns by investing more than US$ 525 million. This has increased the as asset base of Ufone from rupees 20 billion to 27 billion. Ufone currently has network coverage in more than 4745 locations throughout the country.
Ufone’s operational performance has been very encouraging despite stiff competition in Pakistan telecom market which has led to reduction of prices to bare minimum level. Ufone has managed to improve its revenue and after tax profit by 87% and 54% respectively, as compared to the last year through aggressive policies and exercising strict control over expenses.
Limitations:
As the topic is related to marketing strategies of Ufone, it is well known that no company suggests or publishes its marketing insights to public available domains i.e. on websites or in news papers as most of the marketing information are a highly confidential part and should be kept as a secret.
The situation gets worst in this case especially because in Pakistan, telecommunication is a highly competitive market so Ufone being a part of such a market is very careful that none of its confidential information is leaked to the competitors, because in such a market every competitor is looking to grab opportunities to beat the other company, increase its market share and be the best.
Literature review:
In this research dissertation we are going to discuss different proposal of marketing strategy in order to increase Ufone productivity and how it can increase
Muhammad Bilal
Executive summary:
Ufone is a PTCL company a wholly owned subsidiary has improved its financial performance commenced its operations on 29th January 2001 as GSM 900 service provider. Since the outset it has expanded its coverage and customer base at a rapid pace and established itself as one of the leading cellular service providers in Pakistan. During the last year Ufone successfully completed the launching of sites under Phase V in existing as well as new cities and towns by investing more than US$ 525 million. This has increased the as asset base of Ufone from rupees 20 billion to 27 billion. Ufone currently has network coverage in more than 4745 locations throughout the country.
Ufone’s operational performance has been very encouraging despite stiff competition in Pakistan telecom market which has led to reduction of prices to bare minimum level. Ufone has managed to improve its revenue and after tax profit by 87% and 54% respectively, as compared to the last year through aggressive policies and exercising strict control over expenses.
Limitations:
As the topic is related to marketing strategies of Ufone, it is well known that no company suggests or publishes its marketing insights to public available domains i.e. on websites or in news papers as most of the marketing information are a highly confidential part and should be kept as a secret.
The situation gets worst in this case especially because in Pakistan, telecommunication is a highly competitive market so Ufone being a part of such a market is very careful that none of its confidential information is leaked to the competitors, because in such a market every competitor is looking to grab opportunities to beat the other company, increase its market share and be the best.
Literature review:
In this research dissertation we are going to discuss different proposal of marketing strategy in order to increase Ufone productivity and how it can increase