Introduction (P4)
In internet marketing assignment 2 I am going to be describing the benefits and the opportunities of using internet marketing. I am going to be selecting an e business and explaining how internet marketing has made it more efficient, effective and successful. Also I am going to describe the challenges to a business of using the internet as a marketing tool and I am also going to analyse the opportunities and challenges to the business of using internet marketing.
Benefits of Internet Marketing
Market Expansion
The internet has allowed many businesses to become more accessible from any country in the world by a potential customer that has internet access. If you just own a shop then consumers are only able to visit your store if you have an online store then more consumers from all over the globe are then able to visit your store. If you choose internet marketing as the marketing option for your business, will be able to invite many different and various audiences around the world. There is no boundary with who you can connect to such as different audiences and other people from different countries with no extra cost. This is the biggest benefit for small organizations. The biggest advantage of internet marketing for a business is expansion into a new market or a future potential market that was not accessible before. An internet marketing business is not limited to any geographical boundaries and therefore can easily reach millions of new customers that you couldn’t do before without an online presence. This is the reason why internet marketing can help you increase your business by increasing your target customers.
Cheap Market Research
You can use certain features on your website such as online surveys and certain statistics to find out what your consumers like more and how they feel about certain parts of