VANAKKAM CHENNAI
Methodology
Research methodology refers to the analysis of principles of methods, rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories, concepts or ideas, comparative studies to different approaches and individual methods which are conduced when a research work is performed.
Quantitative methodology
In the social sciences, quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.
Qualitative methodology
Qualitative research is a method of inquiry appropriated in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed, rather than large samples.
Qualitative methods produce information only on the particular cases studied, and any more general conclusions are only hypotheses (informative guesses). Quantitative methods can be used to verify, which of such hypotheses are true.
Tools of data collection
The researcher has chosen the following tools for my data collection:
Expert Interview
Content Analysis
Survey
Data Sources:
In dealing with the audience
Research methodology refers to the analysis of principles of methods, rules and techniques. It involves the systematic study of methods which are applied to analyze a specific project or study. In order to make the research organized and to increase its reliability different methodologies are adopted. Research methodology involves the collection of theories, concepts or ideas, comparative studies to different approaches and individual methods which are conduced when a research work is performed.
Quantitative methodology
In the social sciences, quantitative research refers to the systematic empirical investigation of quantitative properties and phenomena and their relationships. The objective of quantitative research is to develop and employ mathematical models, theories and/or hypotheses pertaining to phenomena. The process of measurement is central to quantitative research because it provides the fundamental connection between empirical observation and mathematical expression of quantitative relationships.
Qualitative methodology
Qualitative research is a method of inquiry appropriated in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts. Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when. Hence, smaller but focused samples are more often needed, rather than large samples.
Qualitative methods produce information only on the particular cases studied, and any more general conclusions are only hypotheses (informative guesses). Quantitative methods can be used to verify, which of such hypotheses are true.
Tools of data collection
The researcher has chosen the following tools for my data collection:
Expert Interview
Content Analysis
Survey
Data Sources:
In dealing with the audience