Victoria's Secret Proposal
VICTORIA’S SECRET
EXECUTIVE SUMMARY Formerly called 'The Limited", Limited Brands operates more than 3,700 stores in the United States (Limited Brands Annual Report 2004). Its apparel segment includes The Limited Stores and Express. Its intimate products business, Victoria’s Secret (lingerie stores, catalogs and online business), accounts for more than half of the company's revenues. Its personal care product business includes Bath & Body Works, Henri Bendel (also sells apparel) and White Barn Candle Co. (candles and fragrances).. Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing.Marketing, customer service and selection are at the heart of the company's core competencies. Victoria's Secret focuses heavily on Marketing and new product R&D is emphasized.Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line.The next logical step is for Victoria’s Secret to create a new kind of Rescue Swimsuit that can help women who cannot swim feel more confident and safety because of its improvements.Victoria Secret is an American retailer of women’s wear, beauty products, and lingerie. It is the largest segment of publicly traded limited brands with sales above five billion dollars. It is known for its annual fashion show, the Victoria’s Secret Fashion Show, and for its catalogs, both which involved the top fashion models. Based on this solid foundation, VS Secret will launch of new kind of swimsuit, Rescue Swimsuit, with the goal to create new female customers with their new line of clothing. The new target market chosen for the Rescue Swimsuit clothing line are young, trendy women who cannot swim or afraid of swimming because of unexpected dangerous circumstances.
Victoria’s Secret
EXECUTIVE SUMMARY Formerly called 'The Limited", Limited Brands operates more than 3,700 stores in the United States (Limited Brands Annual Report 2004). Its apparel segment includes The Limited Stores and Express. Its intimate products business, Victoria’s Secret (lingerie stores, catalogs and online business), accounts for more than half of the company's revenues. Its personal care product business includes Bath & Body Works, Henri Bendel (also sells apparel) and White Barn Candle Co. (candles and fragrances).. Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing.Marketing, customer service and selection are at the heart of the company's core competencies. Victoria's Secret focuses heavily on Marketing and new product R&D is emphasized.Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line.The next logical step is for Victoria’s Secret to create a new kind of Rescue Swimsuit that can help women who cannot swim feel more confident and safety because of its improvements.Victoria Secret is an American retailer of women’s wear, beauty products, and lingerie. It is the largest segment of publicly traded limited brands with sales above five billion dollars. It is known for its annual fashion show, the Victoria’s Secret Fashion Show, and for its catalogs, both which involved the top fashion models. Based on this solid foundation, VS Secret will launch of new kind of swimsuit, Rescue Swimsuit, with the goal to create new female customers with their new line of clothing. The new target market chosen for the Rescue Swimsuit clothing line are young, trendy women who cannot swim or afraid of swimming because of unexpected dangerous circumstances.
Victoria’s Secret