Victoria Court Drive-in Hotel
Victoria Court Case Analysis
From Evernote:
Victoria Court Case Analysis
Facts from the case:
Positioning:
Wanted to create a positive image as a drive-in hotel. Wanted to enhance the image.
They wonder: Is repositioning (Changing of image) the key? Or are there other key elements?
Started as a drive-in hotels but commonly known ass motor hotels.
Location of the first hotel, Anito Lodge, is in Pasig City. 1976, 3 more motels in Pasig and Caloocan.
Early 80s, more sites in Sta Mesa and Pasay.
The company divided the areas covered into districts: North and South; to provide for a more efficient running of the sites.
1980s, they adopted the term motel.
1986, sites were divided between two sons.
Archie King: First Victoria Court. (Pasig)
Logo: Classy looking lady; Cautious and husshed pose: Privacy, Courtesy, Prompt and Efficient Service, World-Class Facilities, State-of-the-art Housekeeping.
At the time the paper was written, there are 9 motels.
Tenets: Quality, Service, Cleanliness, and Value.
Motels have become so bad a term that Velhagen couldn't even say he was in the motel business.
Situation Analysis
Victoria Court wanted to change the image of motels and remove the stigma and kinkiness attached to it. Their strategy is to reposition themselves as a high-end, high-quality drive-in lodge. Since Victoria court wanted to create a positive image and enhance its image continually, they took several actions to effect its strategy. Though there was no mention that sales were being eroded due to public stigma, they wanted to retain customers rather than lose them. There were more and more motels being built around metro manila.
Mission:
Improve the image of the industry.
Offer custom-made, top class, lodging facilities.
Pursue Excellence in customer service, product development, people development, contribution to community, and in dealing with business partners.
Problem:
Negative image of a motel.
Employees did not buy into
From Evernote:
Victoria Court Case Analysis
Facts from the case:
Positioning:
Wanted to create a positive image as a drive-in hotel. Wanted to enhance the image.
They wonder: Is repositioning (Changing of image) the key? Or are there other key elements?
Started as a drive-in hotels but commonly known ass motor hotels.
Location of the first hotel, Anito Lodge, is in Pasig City. 1976, 3 more motels in Pasig and Caloocan.
Early 80s, more sites in Sta Mesa and Pasay.
The company divided the areas covered into districts: North and South; to provide for a more efficient running of the sites.
1980s, they adopted the term motel.
1986, sites were divided between two sons.
Archie King: First Victoria Court. (Pasig)
Logo: Classy looking lady; Cautious and husshed pose: Privacy, Courtesy, Prompt and Efficient Service, World-Class Facilities, State-of-the-art Housekeeping.
At the time the paper was written, there are 9 motels.
Tenets: Quality, Service, Cleanliness, and Value.
Motels have become so bad a term that Velhagen couldn't even say he was in the motel business.
Situation Analysis
Victoria Court wanted to change the image of motels and remove the stigma and kinkiness attached to it. Their strategy is to reposition themselves as a high-end, high-quality drive-in lodge. Since Victoria court wanted to create a positive image and enhance its image continually, they took several actions to effect its strategy. Though there was no mention that sales were being eroded due to public stigma, they wanted to retain customers rather than lose them. There were more and more motels being built around metro manila.
Mission:
Improve the image of the industry.
Offer custom-made, top class, lodging facilities.
Pursue Excellence in customer service, product development, people development, contribution to community, and in dealing with business partners.
Problem:
Negative image of a motel.
Employees did not buy into