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VISUAL AIDS IN BUSINESS COMMUNICATION

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VISUAL AIDS IN BUSINESS COMMUNICATION
ASSIGNMENT

ON

VISUAL AIDS IN COMMUNICATION

Contents
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 Introduction
 Types of visual aids
 Simple visual aids
 Advantages of visual aids
 Conclusion

VISUAL AIDS
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 Introduction Communication is the most important tool of social existence and survival. An individual who is able to put his point across efficiently, often lands up being successful in his endeavors. Communication is a complex process and needs to be planned in such a manner that the information being given is not only heard attentively at the other end, but is also remembered.
In other words communication should make a long lasting impact on the people in question, one of the most important tools of effective communication is the use of various visual aids, in order to enable a more in depth understanding of the subject. Visual communication is communication through visual aid and is described as the conveyance of ideas and information in forms that can be read or looked upon. Visual communication in part or whole relies on vision, and is primarily presented or expressed with two dimensional images, it includes: signs, typography, graphic design, illustration, Industrial Design, Advertising, Animation color and electronic resources. It also explores the idea that a visual message accompanying text has a greater power to inform, educate, or persuade a person or audience. Visual sense is so active in humans that it not only enables us to cognize information at a much faster rate, but it also helps us memorize the same for a longer period of time. The term ‘visual presentation’ is used to refer to the actual presentation of information through a visible medium such as texts or images. Web design is an example for visual

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