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Visual Analysis: COVERGIRL

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Visual Analysis: COVERGIRL
Visual Analysis

In this visual analysis I will be dissecting a advertisement from COVERGIRL®. A brief description of the ad: COVERGIRL® Sofia Vergara in very neutral tone makeup, silver earrings and a white tank top. She is surrounded by a light purple background, has two-toned silver wording spelling COVERGIRL® across the top of the page and has a while illuminating heart, covered in red text and a bottle of makeup on the bottom left of the page. I will being with the text this ad uses. The artist of this ad has used four different colors for text: red, silver, black and white. The most important eye catching information is in the bold red color, standing off the page as it is the most prominent color visible. In silver the
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The light purple background gives the ad a feminen look withoutbeing overpowering to the eye. Vergaras make up is done to be natural and nude. She wears little to no blush showcaseing the Stay Luminous foundation. To add to the feel of flawless makeup she is wearing subdude eyewear: minimal eyeliner and mascara. The use of the color red in this ad sets off the most important information. All the text decriping the product and the way to get it is in a bold, red color. The word COVERGIRL® appers in silver at he top of the page. The only words to apper in silver are COVERGIRL ® Easy Breezy Beautiful making them offcast and seem important even when they are not in a very prodominate color. I think over all the color usage in this ad is creative and visually appealing. The main vocal image in this ad I believe to be Sofia Vergaras face. Her face covers most of the page from the top to the middle and her shoulders are covering the bottom right coner, from the middle of the page to the right. The next and last image is the bottle of Stay Luminous foundation. This is what the ad is trying to sell and yet it is only a mynute image on the large page. The wording describing the product are bigger than the bottle of product, making it look like the company is trying to sell the good looks and effects of wearing their produc tmore than

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