visual persuasion proposal
Introduction:
Visuals are all around us. Everyday we are bombarded with images selling, promoting or advertising their products or services. Almost every advertisement we see today has some sort of visual aspect to it, a picture, a logo, an illustration etc. Whether it’s a new breakfast cereal on the market to a brand new high-speed sports car to a trustworthy life insurance offer, we are constantly engulfed in advertising and most of the time we don't even realise that it is happening. Watching television we see lots of commercials advertising products, reading a newspaper or magazine we see multiple print ads, going to the cinema we see huge ad campaigns on massive screens in front of us, using public buses, toilets, train stations, bus shelters, taxis, shopping centers we see ads everywhere promoting the latest offers, to social networking sites advertising products they 'think' the individual will be interested in. Advertising is all around us everyday, everywhere we go. It is almost impossible to take shelter from it. Think of all the images portrayed in these ads that we encounter, they affect us all in different ways; they can attract attention, arouse interest and create desire. It varies from person to person. Images can spring emotions that we didn't even know we had.
In relation to woman, images portrayed in advertising play a huge role in a woman’s self esteem. Most images portray thin, elegant, good-looking woman, who girls of all ages aspire to be. Since the beginning of advertising this is prevalent. From fashion ads to house hold cleaning ads woman are portrayed in a certain stereotypical way that has stayed in the advertising world to present day.
For hundreds of years images have been a universal language that all nationalities can understand and comprehend. Like numbers, images can be understood by anyone. Pictures and images were the first forms of written communication which archaeologists have been able to discover. The letters of the
Visuals are all around us. Everyday we are bombarded with images selling, promoting or advertising their products or services. Almost every advertisement we see today has some sort of visual aspect to it, a picture, a logo, an illustration etc. Whether it’s a new breakfast cereal on the market to a brand new high-speed sports car to a trustworthy life insurance offer, we are constantly engulfed in advertising and most of the time we don't even realise that it is happening. Watching television we see lots of commercials advertising products, reading a newspaper or magazine we see multiple print ads, going to the cinema we see huge ad campaigns on massive screens in front of us, using public buses, toilets, train stations, bus shelters, taxis, shopping centers we see ads everywhere promoting the latest offers, to social networking sites advertising products they 'think' the individual will be interested in. Advertising is all around us everyday, everywhere we go. It is almost impossible to take shelter from it. Think of all the images portrayed in these ads that we encounter, they affect us all in different ways; they can attract attention, arouse interest and create desire. It varies from person to person. Images can spring emotions that we didn't even know we had.
In relation to woman, images portrayed in advertising play a huge role in a woman’s self esteem. Most images portray thin, elegant, good-looking woman, who girls of all ages aspire to be. Since the beginning of advertising this is prevalent. From fashion ads to house hold cleaning ads woman are portrayed in a certain stereotypical way that has stayed in the advertising world to present day.
For hundreds of years images have been a universal language that all nationalities can understand and comprehend. Like numbers, images can be understood by anyone. Pictures and images were the first forms of written communication which archaeologists have been able to discover. The letters of the