Walmart Vs Kmart Essay
Kmart Vs Wal-Mart
By: Claudia Ramirez
Professor David Mozinski
DeVry University
BUSN 412
Feb 20,2014
Kmart vs Wal-Mart
This analysis of the two business mentioned above will describe the success and failure for the companies. I have included a SWOT analysis of Kmart and Wal-Mart, and it includes a cross-case analysis of the two companies. This two chains were very similar in many ways including, looking very similar, the prices were very low, sold the same kind of products with the same kind of quality, then, why is Kmart gone? And why Wal-Mart keeps getting stronger? Kmart Kmart was a chain of store discount department in the USA, Virgin Islands, Puerto Rico, and Guam. There is Kmart stores also in Australia and New Zealand although the stores have no relation to the stores in the USA.
Mission Statement 'We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build …show more content…
Kmart was way ahead of the game, it had almost the double of stores than Wal-Mart where Kmart had 2,223 discount stores Wal-Mart had 1,198. While Kmart sales were $25.63 billion, while Wal-Mart had $15.96 billion. Big red “K” logo had great visibility for advertising in addition to that its large urban presence. Although Wal-Mart had a more consistent record of earnings and revenue growth, in the eyes of many experts it had never played in the major leagues. Unlike Kmart, whose stores sat on expensive urban real estate and competed against other big discounters, Wal-Mart sat in pastures outside small towns and picked off the customers of aging mom-and-pop shops. To present time Wal-Mart Stores operates numerous retail store formats in Argentina, Brazil, Canada, Chile, China, Costa Rica, El Salvador, Guatemala, Honduras, India, Japan, Mexico, Nicaragua, Puerto Rico, and the
By: Claudia Ramirez
Professor David Mozinski
DeVry University
BUSN 412
Feb 20,2014
Kmart vs Wal-Mart
This analysis of the two business mentioned above will describe the success and failure for the companies. I have included a SWOT analysis of Kmart and Wal-Mart, and it includes a cross-case analysis of the two companies. This two chains were very similar in many ways including, looking very similar, the prices were very low, sold the same kind of products with the same kind of quality, then, why is Kmart gone? And why Wal-Mart keeps getting stronger? Kmart Kmart was a chain of store discount department in the USA, Virgin Islands, Puerto Rico, and Guam. There is Kmart stores also in Australia and New Zealand although the stores have no relation to the stores in the USA.
Mission Statement 'We are committed to improving the lives of our customers by providing quality services, products and solutions that earn their trust and build …show more content…
Kmart was way ahead of the game, it had almost the double of stores than Wal-Mart where Kmart had 2,223 discount stores Wal-Mart had 1,198. While Kmart sales were $25.63 billion, while Wal-Mart had $15.96 billion. Big red “K” logo had great visibility for advertising in addition to that its large urban presence. Although Wal-Mart had a more consistent record of earnings and revenue growth, in the eyes of many experts it had never played in the major leagues. Unlike Kmart, whose stores sat on expensive urban real estate and competed against other big discounters, Wal-Mart sat in pastures outside small towns and picked off the customers of aging mom-and-pop shops. To present time Wal-Mart Stores operates numerous retail store formats in Argentina, Brazil, Canada, Chile, China, Costa Rica, El Salvador, Guatemala, Honduras, India, Japan, Mexico, Nicaragua, Puerto Rico, and the