Rivalry
Unlike what one would expect, KFC has little rivalry with similar fast-food chains inIndia. The primary reason is that their core products are different, as in they sell differentkinds of fast foods with very different tastes and styles. For example, if KFC raised its price for chicken by a small amount, Indian chicken lovers who may not be as acceptingto pizzas (many Indian people strongly dislike the taste of cheese) are not going to switchto Pizza Hut just because the price for KFC increased. In addition to that, theserestaurants have such different target customers that the fluctuation of price for onerestaurant is not going to affect the others. For example, a full meal at KFC ranges aboutRs. 100, whereas a full meal at Pizza Hut can cost over Rs. 300. The