Web Analytics

Google analytics is the next generation web analytics tools from Google that show you how people find your site. How they navigate and how they become customers. In much the same way that Google search engine has made it easy to use powerful technology, it brings a new accessibility to enterprise-class web analytics making it possible for all advertisers, publishers and website owners. Focusing your marketing resources on campaigns and initiatives that deliver ROI can improve your site to convert more visitors. A flexible graphing tool allows you to see larger trends even as you analyze and compare specific time periods. Short narratives; score cards and spark lines summarize your results while detail report is just a click away. Report controls allow you to play detail with in context and visualize data in new/different ways. Segmentation menu provides a way to slice data along a variety of factors. There are different parameters on Google analytics that can be used to measure performance of tools utilized by www.mynetresearch.com. Different performance parameters are located on the left side of Google analytics. They are as follows: Visitors: This section provides information on visitor interaction with your site, the type of visitors and information about how they are viewing your site. Few sub categories/ tools, which can help track your performances are Benchmarking, Map Overlay, New vs. Returning, Languages, Visitor Trending, Visitor Loyalty, Browser Capabilities, Network Properties. We can see what sort of visitors we have by putting various filters. For example, mynetresearch.com can use this function to see its exact target market. It can see people from which geographic region visit their site more often, what is the average age of the visitors, their professions and so on. Advanced Segmentation: You can trim and compile your data in the way you want. This helps you to visualize data the way you want. In our case we might want to see which

References: http://mis630su08.wordpress.com/2009/08/05/class-paper-web-based-mining-and-analytics/ https://www.google.com/analytics/reporting/login?ctu=https://www.google.com/analytics/settings/%3Fhl%3Den http://www.youtube.com/watch?v=jc4qMnbBvJo&feature=related http://www.mynetresearch.com/Application.aspx