Website Usability Analysis of Samsung.com
Website Usability Analysis of Samsung.com
Elywin Dawkins
IT3300
Human-Computer Interaction
Elywin Dawkins
Email: edawkins2@capellauniversity.edu
Instructor: Paul Gold
Introduction
The internet has become the primary source people frequent when searching for products, information, conducting business, and socialization. It is truly the information super highway for all subject matter known to man. Internet patrons engage in online activity because it is fast, concise, and most would agree that their tasks are completed with success – even if it’s just for browsing. When something is useable, it is not only capable of being used; it is also available and convenient for use. It is human nature for people to seek out things that are useable. Consumers are interested in the most efficient way of getting from point A to point B. If something is unavailable, inconvenient, or inefficient, individuals are uninterested in continuing to use that product or service. Since the internet is the primary vehicle for both business and pleasure, web site developers and site owners must ensure that their websites are user friendly, engaging, and meet the needs of the site user, in other words, useable. Therefore, web usability is critical to the success of webpage developers. According to Nielsen (2012), web usability is a quality attribute that essentially answers the question “Does it do what users need?” This may seem like a simple question to answer, but how it is answered by web site developers is crucial to the life of the web site and its offerings. Because of the vastness of the internet, competition between websites is fierce. If people cannot find what they are looking for on one site they will simply leave and visit another site. The first law of e-commerce is that people cannot buy what they cannot find. This paper will analyze the web usability of www.samsung.com, the website for the major electronics
Elywin Dawkins
IT3300
Human-Computer Interaction
Elywin Dawkins
Email: edawkins2@capellauniversity.edu
Instructor: Paul Gold
Introduction
The internet has become the primary source people frequent when searching for products, information, conducting business, and socialization. It is truly the information super highway for all subject matter known to man. Internet patrons engage in online activity because it is fast, concise, and most would agree that their tasks are completed with success – even if it’s just for browsing. When something is useable, it is not only capable of being used; it is also available and convenient for use. It is human nature for people to seek out things that are useable. Consumers are interested in the most efficient way of getting from point A to point B. If something is unavailable, inconvenient, or inefficient, individuals are uninterested in continuing to use that product or service. Since the internet is the primary vehicle for both business and pleasure, web site developers and site owners must ensure that their websites are user friendly, engaging, and meet the needs of the site user, in other words, useable. Therefore, web usability is critical to the success of webpage developers. According to Nielsen (2012), web usability is a quality attribute that essentially answers the question “Does it do what users need?” This may seem like a simple question to answer, but how it is answered by web site developers is crucial to the life of the web site and its offerings. Because of the vastness of the internet, competition between websites is fierce. If people cannot find what they are looking for on one site they will simply leave and visit another site. The first law of e-commerce is that people cannot buy what they cannot find. This paper will analyze the web usability of www.samsung.com, the website for the major electronics
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