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Week 3 Swott analysis paper
Business Model & Strategic Plan, Part II: SWOTT Analysis
Will Johnson
BUS/475
March 19, 2015
Frank Bearden
Business Model & Strategic Plan, Part II: SWOTT Analysis

Disney Swott Analysis
SWOTT stands for Strengths, Weaknesses, Opportunities, Threats and Trends. The acronym is a widely used tool that companies use to analyze key components for strategic decisions. A SWOTT analysis gives a snapshot of an organization’s internal forces (Strength and weaknesses), compared to external forces (Opportunity and Threats). This breakdown process is an easy way to recognize factors and create a plan concerning each component. The Walt Disney company plans to open a new division focusing on technological advancements to fortify its entertainment ventures. The new division will be called Disney Science & Technology Laboratory, or Sci-Tech Lab. Before development starts, Disney will look at the current organizational environment using the SWOTT analysis tool.

Strengths
Weaknesses
Internal Factors
Strong global brand
Technological patents
Multitude of licensed characters and franchises
High operating capital
Large amount of free cash flow
Loyal customer base strong diversified portfolio
Top management
Room for growth/ expansion
Top talented employees
Market oversaturation
High operating costs
Low foreign exposure
New emerging entertainment platforms
Capital allocation to RnD (expensive)

Opportunities
Threats
External Factors
Expansion into foreign markets
Entertainment acquisitions
Technological partnerships
Gaming and digital licensing
Creative storylines and new characters
Youtube content

Competition from entertainment conglomerates
Economic changes (recession, inflation)
Costs of raw materials
Wage increases
Illegal downloads of content
New market penetration
Other theme parks
Minimal ‘Millenial’ segment exposure

Trends
Rising economic expansions in foreign territories (India, China, etc)
Mobile gaming arena
Cross-marketing with social media
Developing unique
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