What Are Quicken Loan Values And Goals

Typically, values and goals are closely tied to an organization's mission. These guiding principles can be the most important tools for managers, employees and customers. Additionally, the use of these deeply held principles can assist with important decisions within the workplace. To focus on the Quicken Loan’s structure, they created a group of 18 ISMs that represents the company’s values and goals. The Internet based giant live by these ISMs, instilling them deeply into the root of the company.
An article written by J. Linkner (2011) explained, an "ism" is a suffix that refers to a strong principle or belief. It is a set of values so powerful, it drives behavior and serves as a beacon for those who subscribe. To name a few of Quicken Loan’s
ISMs: Always raising level of awareness, responding with a sense of urgency is the ante to play, Numbers and money follow; they do not lead, we eat our own dog food and Yes before no. These values provide a blueprint for success ultimately aiding in the company’s work hard–play hard culture, According to Chair Dan Gilbert and CEO Bill Emerson (The Field of Organizational Behavior, 2015).