What Is Injunctive Norms

An injunctive norm is a person's general perception of how much people they find to be important value a performance or nonperformance of a behavior to be. The idea behind this is that if people think the ones they find important to value certain behaviors they will become more likely to perform those behaviors. In contrast, a descriptive norm is the person's perception of whether other people perform the behavior or not. Therefore, when they view other people acting in a certain way they themselves are likely to perform in that same manner. Social norms are different in almost every culture, which is why we must consider and be sensitive to the culture we are interacting with. If individuals are not considerate of another's social norms when