Company Strategic Audit
Contents
Intro 3 Strategic View and Decision Making 3 Growth Strategy 4 Market development 4 Market penetration 5 Product development 5 Differentiation (according to Porter) 5 Vertical Integration 6 Concentration Strategy (Focus Strategy) 6 Competitive advantage 7 Core Competencies 8 Business portfolio 9 Business development 10 Abell type model: 11 Customer Groups: 11 Technologies: 11 Needs of customers: 12 IFAS Table 13
Intro
In the following paper we are establishing the foundations of a company audit on Panera Bread Company based on their performance, decision making, and strategies applied during the years, and internal analysis (till …show more content…
This approach involves companies in choosing to focus their capital and resources in developing a specific product or a basket of products that matches customer needs and preferences. The singular objective of a concentration strategy is to provide focus on particular product line and the market associated with it.
Panera bread focuses its cafes and restaurants in urban and suburban areas, where people can gather together with friends and relatives. These cafes are designed in such a way that in provides customers with a comfortable and enjoyable environment. Additionally, in terms of operations, Panera Bread is focusing on constantly providing high-quality products to its customers.
Panera Bread makes it clear to its customer that high quality bread is its main product. Furthermore, the company provides extraordinary experience in its cafes, allowing its clients to have a friendly environment. Panera believes this environment is what differentiates the company from its competitors.
Competitive …show more content…
By focussing on their production, customer service and quality standards the company are enabled to offer the best possible experience to its customers. The production of Panera’s products is different compared to its competitors, because of its unique supply chain. Its products like dough are brought in on a daily basis, while they bake the loaves later in the morning to ensure freshness. Next to that the company also uses antibiotic-free chicken as well as organic food products; this enabled the company to stay ahead of the competition, but also showed the society on how important those implementations