Preview

What Is Panera Bread Audit

Powerful Essays
Open Document
Open Document
3502 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
What Is Panera Bread Audit
Panera Bread Company (2010)
Company Strategic Audit

Contents

Intro 3 Strategic View and Decision Making 3 Growth Strategy 4 Market development 4 Market penetration 5 Product development 5 Differentiation (according to Porter) 5 Vertical Integration 6 Concentration Strategy (Focus Strategy) 6 Competitive advantage 7 Core Competencies 8 Business portfolio 9 Business development 10 Abell type model: 11 Customer Groups: 11 Technologies: 11 Needs of customers: 12 IFAS Table 13

Intro

In the following paper we are establishing the foundations of a company audit on Panera Bread Company based on their performance, decision making, and strategies applied during the years, and internal analysis (till
…show more content…
This approach involves companies in choosing to focus their capital and resources in developing a specific product or a basket of products that matches customer needs and preferences. The singular objective of a concentration strategy is to provide focus on particular product line and the market associated with it.
Panera bread focuses its cafes and restaurants in urban and suburban areas, where people can gather together with friends and relatives. These cafes are designed in such a way that in provides customers with a comfortable and enjoyable environment. Additionally, in terms of operations, Panera Bread is focusing on constantly providing high-quality products to its customers.
Panera Bread makes it clear to its customer that high quality bread is its main product. Furthermore, the company provides extraordinary experience in its cafes, allowing its clients to have a friendly environment. Panera believes this environment is what differentiates the company from its competitors.

Competitive
…show more content…
By focussing on their production, customer service and quality standards the company are enabled to offer the best possible experience to its customers. The production of Panera’s products is different compared to its competitors, because of its unique supply chain. Its products like dough are brought in on a daily basis, while they bake the loaves later in the morning to ensure freshness. Next to that the company also uses antibiotic-free chicken as well as organic food products; this enabled the company to stay ahead of the competition, but also showed the society on how important those implementations

You May Also Find These Documents Helpful

  • Powerful Essays

    Panera Bread’s primary competition is comprised of many other fast casual and/or café-style restaurant chains, including Chipotle, Starbucks Coffee, Five Guys Burgers and Fries and P.F. Chang’s China Bistro.…

    • 1760 Words
    • 8 Pages
    Powerful Essays
  • Good Essays

    Panera SWOT

    • 940 Words
    • 4 Pages

    The company has a high focus on being a specialty bread store. Panera Bread Company produces Artisan breads. Artisan bread utilizes natural ingredients with skilled attention, which differentiates the company from commercial competition. This helps the company become secure in its segment of the market.…

    • 940 Words
    • 4 Pages
    Good Essays
  • Better Essays

    Panera Bread is a quick casual restaurant chain that is a mixture of fast food and more upscale casual dining and especially known for its fresh ingredients and bakery goods. It sells handcrafted bread, sandwiches, soups, drinks, salads and other bakery items.…

    • 1600 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Panera Bread Company

    • 6804 Words
    • 28 Pages

    Internally we find some key information concerning the company. At the moment the Panera bread company offers a lot of good products, has a strong position on the niche market and has a lot of loyal costumers. When looking at the TOWS matrix, three favorable strategies emerge. The first option is to focus on a loyalty program. This would increase guest and staff satisfaction and therefore increase popularity on the market. The second option is to stay ahead of competition by developing new and adapting old products. With this option the future expectations of costumers will be met. The third and last option is to expand the company by entering the Asian market. This is expected to increase brand awareness and a creation of a strong competitive position.…

    • 6804 Words
    • 28 Pages
    Powerful Essays
  • Powerful Essays

    Panera Bread Company is one of the largest food service companies in the United States which owns, operates, and franchises retail bakery-cafes with 1,453 locations in 40 states, the District of Columbia, and Ontario, Canada. Having approximately 60 customers a day at the first bakery-café, the company has grown to currently serve nearly six million customers a week. As of December 28, 2010, it operated 662 Company-owned bakery-cafes located throughout the United States and in Ontario, Canada and 791 franchise-operated bakery-cafes located in the United States under the Panera Bread®, Saint Louis Bread Co.® and Paradise Bakery & Café® names. The company also operates 26 fresh dough facilities to supply fresh dough and other products daily to most company-owned and franchise-operated bakery-cafes. In the fiscal year ended December 28, 2010, the company revenues were $1,542.5 million, consisting of $1,321.2 million of Company-owned net bakery-cafe sales, $86.2 million of franchise royalties and fees, and $135.1 million of fresh dough and other product sales to franchisees.…

    • 2613 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    One weakness Panera Bread has in relation to other companies in the same market is that Panera does not provide a faster pick-up and take-away option (a drive through) like most other quick-service restaurants have. Since most Panera Bread’s are found in strip shopping centers the locations can be difficult to find for travelers or those unfamiliar with the area. The case study also described the difficulties in obtaining a franchise with the company. There are many criteria one must meet before becoming eligible for a franchise. In addition to the expensive upstart costs, extensive experience in multi-unit restaurant management, and real estate knowledge, after obtaining a franchise and opening locations in line with…

    • 1505 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Panera Bread Case Study

    • 2376 Words
    • 10 Pages

    b. Panera Cares Community Café. A new concept in corporate giving. Ensures that everyone who needs a meal gets one. People are encouraged to take what they need and donate their fair share. There are no prices or cash registers, only suggested donation levels and donation bins. The cafes also offer the option of volunteering an hour of time for a meal. Third location just opened in January 2011. Leads to positive brand image (panerabread.com, 2011).…

    • 2376 Words
    • 10 Pages
    Powerful Essays
  • Good Essays

    Panera Bread Analysis

    • 705 Words
    • 3 Pages

    Panera Bread is a fast food restaurant where many people go to eat a quick, filling meal. Panera appeals to most people because of the amount of options it offers, which makes it difficult to be dissatisfied. After choosing foods to use on our good day and our bad day, we immediately noticed several differences.…

    • 705 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Panera Bread

    • 869 Words
    • 4 Pages

    If you analyzed the restaurant industry using Porter's five forces model, you wouldn't be favorably impressed. Three of the threats to profitability—the threat of substitutes, the threat of new entrants, and rivalry among existing firms—are high. Despite these threats to industry profitability, one restaurant chain is moving forward in a very positive direction. St. Louis–based Panera Bread Company, a chain of specialty bakery-cafés, has grown from 602 company owned and franchised units in 2003 to over 877 today. In 2005 alone, its sales increased by 33.6% and its net income increased by 35.2%. So what's Panera's secret? How is it that this company flourishes while its industry as a whole is experiencing difficulty? As we'll see, Panera Bread's success can be explained in two words: positioning and execution.…

    • 869 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Final Project

    • 3561 Words
    • 10 Pages

    Question 1: Discuss the distinguishing features (Market size, Market growth rate, Industry strength, etc.) of the industry. “Market size and growth rate indicates how big the industry is and how fast it is growing. Market size industry’s position includes the product life cycle which includes early development, rapid growth and takes off, early maturity and slowing growth, saturation and stagnation and decline.” Thompson The Panera Bread Company began in 1993 under the name Au Bon Pain’s café style bakeries in the Saint Louis area and the market size grew very rapidly. Panera Bread Company market size was very substantial. Between the years of 1993 and 1997, Panera Bread Company average unit volumes increased by 75 percent. In 1998 management of the Panera Bread Company realized that the company should be rolled out nationwide. The management decided to divest the Au Bon Pain cafes and completely go with the Panera Bread concept. By 1999 the Panera Bread Company had 180 cafes in the Saint Louis area. Between January 1999 and December 2006 an additional 850 cafes were opened. In the year 2000, 172 franchised bakery- cafes were opened by year end and 90 company- owned bakery- cafes were opened. Totally 262 bakery- cafes combined were open in 2000. By the year 2006, 636 franchised bakery-cafes were opened by year end and 391 company- owned bakery- cafes were opened. Totaling 1,027 cafes were open in 2006. The management of Panera Bread wanted to continue to expand the cafes nationally. Panera Bread cafes continued grow by 17 percent annually throughout the year 2010.…

    • 3561 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Panera Bread Company Audit

    • 3378 Words
    • 17 Pages

    1981 Panera was originally known as Au Bon Pain Company a bakery­café company on the East…

    • 3378 Words
    • 17 Pages
    Powerful Essays
  • Satisfactory Essays

    Summary: Panera Bread Company is an expanding chain of bakery-café restaurants throughout the United States that targets urban workers and suburban dwellers. Panera is known for its fresh baked goods, made to order sandwiches with the company’s fresh bread, salad, custom roasted coffees, and other café beverages.…

    • 379 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Student

    • 275 Words
    • 2 Pages

    What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in Chapter 5…

    • 275 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Panera Bread Essay

    • 573 Words
    • 3 Pages

    Do you want a café in your community that genuinely cares about the people that surrounds their business? If so you would really enjoy Panera Bread in your neighborhood. Panera Bread has established a mission, vision and goals for their well-founded business. Panera is part of a movement that strives toward healthier living and eating. Panera has a commitment to their communities that they take very seriously; they donate their bread in to the community. They also make money donations that were matched with customer donations to non-profit organizations in their community. Panera has a variety of breads, soups, salads, drinks, bagels and sandwiches. Their bread is baked every day and is made by “real bakers” (Panera Bread Press Kit,2013). As Panera continues to provide excellent goods and services to their community, their community will assist them by giving them feedback which causes them to implement and adjust their strategic vision and that is how Panera stays aligned with their mission, vision and goals.…

    • 573 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Panera Bread Case

    • 770 Words
    • 4 Pages

    Driving concept: to provide a premium specialty bakery and café experience to urban workers and suburban dwellers.…

    • 770 Words
    • 4 Pages
    Good Essays