What Is The Als Ice Bucket Challenge

Through out the month of August, we have all seen the ALS ice bucket challenge. Both celebrities and the everyday average civilian dumping water on themselves to raise awareness for ALS and the ALS Foundation. ALS disease is also known as Lou Gehrig's disease. Well known actor Charlie Sheen took the challenge but also had a different twist on it. The event is recorded and at the beginning of the video it begins as every other ice bucket challenge does. Sheen states his name, who he was called out by, and then proceeds to pretend to be a little nervous that he is dumping a bucket of freezing cold water on his head. Then comes the plot twist. Instead of dumping a pot of freezing ice water on his head, Charlie Sheen dumps 10,000 in cash on his head. He makes a joke about it stating, “Oh wait, that's not
Everyone else has been dumping cold water on their heads and donating ten dollars, opposed to Sheen who actually donates the money, and shows people that this is what everyone should be doing. Towards the end of the video Charlie Sheen calls out a few people, as always in the ice bucket challenge, and says, “... I am hereby calling out John Cryer, Chuck Lorre, and Ashton Kutcher to identically do what I just did. Come on guys, it's for a great cause...” This video/event applies to the SAEM industry because of it's fundraising aspect. As stated before, every person who performs the ALS ice bucket challenge has to call out someone else to do the same thing that they just did. This raises awareness for the ALS foundation, which 5,600 American citizens are diagnosed with every single year. Having celebrities doing this act changes the cards because it's clear that they have a lot more money, and they are calling out other folks to do the same exact