“We are living in an era when leadership is needed more than ever. The environment today is turbulent, and organizations have had to reconceptualize almost every aspect of how they do business to meet the needs of increasingly demanding customers, keep employees motivated and satisfied, and remain competitive in a rapidly changing environment.” (Sambajee, P. 2012)
A main quality of an effective leader is to be able to motivate people. Motivation can be defined as different internal and external factors that stimulate desire and energy in people to be continually interested and committed to a job, role or subject, or to make an effort to attain a goal. It results from the interaction of both conscious and unconscious factors such as the intensity of desire or need, the incentive or reward value and the expectations of the individual and of his or her peers (Business Dictionary, 2013). Examples of these unconscious and conscious factors within a business environment are such like a pay bonus or an increased holiday allowance. The beneficial factors of using such motivational strategies help to boost the morale of staff and the quality
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