Preview

When Dealing with International Markets, It's Also Imperative That You'Re Familiar with Their Laws and Regulations as They Pertain to Marketing.

Good Essays
Open Document
Open Document
252 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
When Dealing with International Markets, It's Also Imperative That You'Re Familiar with Their Laws and Regulations as They Pertain to Marketing.
There is no doubt that if you deal with international markets, you should be familiar with their laws and regulation as they pertain to marketing. This is imperative and you should take it seriously. It must be god understanding in the law of the country where you launch a campaign. But it is not always possible to know all the nuances. So, what is right in this situation?

On the one hand, some people consider that marketers must know and observe the regulations and laws of the country in which they operate. To my mind, it is the obvious facts. All advertising should be legal, decent, honest and truthful. Before launching a campaign in international markets, you should learn all the prohibitions and laws of this country, so you do not have problems with complaints about your advertising or marketing actions.

On the other hand, some people believe that there should be common standards, rules and regulations for the global market. It is obvious that in order to learn the laws and prohibitions of the country where you launch a campaign, it is necessary to spend a lot of time and effort to get it right.

In conclusion I would like to say that there is one rule you should pay attention to is to think local. Because now is the era of globalization and we live in a very localized world. To determine international advertising standards, you must be aware of the advertising laws, rules and regulations of each

You May Also Find These Documents Helpful

  • Satisfactory Essays

    The most important aspect a business should consider is the laws of the country that it enters into when doing business. A law in the United States is may not be the same as a law in the foreign country. If a certain law is broken, just because the law is enforceable in the U.S., it may not be enforceable in the foreign country. Although contracts are binding agreements, they are only binding if the law agrees. One last thing to consider are certain countries can deny further business transactions in that country should they file a lawsuit (Melvin, 2011).…

    • 540 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Law421 week 2

    • 518 Words
    • 3 Pages

    The most crucial factor a company must take into account is the rules of the country that it goes into when conducting business. Legislation in the United States of America might not be the identical to legislation in the overseas country. In case a particular legislation is broken, simply because the law is enforceable in the U.S., it might not be enforceable in the overseas country. Even though agreements are binding contracts, they are just binding in case the law agrees. One final aspect to consider are specific countries may refuse additional business transactions in that country when they file a case (Melvin, 2011).…

    • 518 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Btec L3 Unit 3 P2

    • 442 Words
    • 2 Pages

    You need to find out about what rules businesses need to follow in order to comply with industry standards. Research the Advertising Standards authority www.asa.org.uk and develop a set of detailed guidelines on how your chosen business follows their rules.…

    • 442 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    In summary, whether a business is a domestic or international based the rules of the game have to be clearly defined. By not doing so, the success of any venture is doomed to fail and with good reason. Extensive knowledge of the field chosen to do business is fundamental and when disputes arise the parties involved have to know that their interests are being represented in an equitable manner. Good reputation and good business practices are good traits for businesses to ensure compliance with laws which can be local or international. It is imperative…

    • 356 Words
    • 2 Pages
    Good Essays
  • Good Essays

    TV advertisement can be done on a national and international exposure. This is because some campaigns could be national so it might be that they only want to advertise within one country…

    • 1373 Words
    • 6 Pages
    Good Essays
  • Good Essays

    Breathe right strips

    • 647 Words
    • 3 Pages

    The way in which the product should be positioned, priced, and promoted in each country will take resources, time, and money to identify and implement the correct marketing variables.…

    • 647 Words
    • 3 Pages
    Good Essays
  • Better Essays

    Conforming to the culture and abiding by the laws that are set in that country are essential to that business and its success. A company needs to know how to resolve issues that will come up in the daily running of the business. Being sensitive to religious and cultural norms will not only help with the moral of employees but the community as well. Adhering to the contract in which the company agreed upon will help avoid any legal action being taken against them. By following the laws and cultures of the country the business resides in will ensure success of the company and future dealings in that…

    • 1481 Words
    • 6 Pages
    Better Essays
  • Good Essays

    caonima

    • 2185 Words
    • 10 Pages

    Build an awareness of ethical, international, and cross-cultural issues as they relate to marketing decisions.…

    • 2185 Words
    • 10 Pages
    Good Essays
  • Better Essays

    STA Travel Case Study

    • 1679 Words
    • 7 Pages

    Keeping a consistent feel with the website, each country was free to design their own marketing campaigns. To me, this is a great concept because each country is the expert for that country and make their own deals. I could never create deals or write about a country that I’m not familiar with nor, have visited. Leaving that to…

    • 1679 Words
    • 7 Pages
    Better Essays
  • Powerful Essays

    Study Guide

    • 4464 Words
    • 18 Pages

    To avoid errors in business decisions, the international marketer will conduct a cross-cultural analysis that isolates the SRC influences and…

    • 4464 Words
    • 18 Pages
    Powerful Essays
  • Better Essays

    (2) From a marketing point of view, there are three main strategies to market a product: demographically, geographically and psychographically. The psychographical aspect is based on the cultural norms and values of the target. From a marketing point of view it is basically not unethical to promote a product by using the cultural norms to satisfy the needs and desires of a…

    • 1279 Words
    • 6 Pages
    Better Essays
  • Good Essays

    The legal/political aspect is very important in global marketing. "International law" can be defined as rules and principles that states and nations consider binding upon themselves. This raises two interesting characteristics of international law. The first is that "law" belongs to individual nations and international law only exists to the degree that individual nations are willing to relinquish their rights. The second is the lack of an adequate international judicial and administrative framework or a body of law which would form the basis of a truly comprehensive international legal system.…

    • 7385 Words
    • 24 Pages
    Good Essays
  • Powerful Essays

    Introduction

    • 2563 Words
    • 9 Pages

    This is the most important influence on the regulation of any business form. We need to see how stable is the political environment , how the government policy/law influence on our business, government’s position on marketing ethics and the economy. Since it is apparent that the Dairy Farm is expanding continuously, it is wise to deal directly with the proper authorities in the respective markets that they intend to operate in, for example. Government may provide environmental protection law and control the marketing strategies such as advertising or selling of tobacco, alcohol, cigarettes etc. They can also control on pricing on products like sugar, rice or drugs. In order to operate in different countries and different regions, the company needs to accomplish all the requirements acts and satisfy all…

    • 2563 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Global Marketing Notes

    • 9967 Words
    • 40 Pages

    Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.…

    • 9967 Words
    • 40 Pages
    Powerful Essays
  • Powerful Essays

    political advertising

    • 3588 Words
    • 15 Pages

    Commercial advertising has always been a central feature of filipino culture. As encountered in the mass media, it is pervasive and inescapable. Most filipinos take for granted the "rules" of commercial advertising, even though they may not be aware that any formal guidelines exist and may have little or no idea what the legal effect of such guidelines might be. Commercial advertisements are widely accepted as fair and legitimate marketing.…

    • 3588 Words
    • 15 Pages
    Powerful Essays