Who Is The Target Market For Nordstrom Audience
NORDSTROM
Nordstrom is an American luxury brand retail clothing company that servers their customers by offering wide variety to choose from clothing to other household items with high brand quality and service to attract customers and build up an competitive image in the emerging fashion market.
OBJECTIVES
To create comfortable and memorable experience for customers
To provide wide variety for all ages of men and women in the focused target market.
To focus on new trends and demand according to customer preference and choice.
To become a leading brand in competition with other luxury retail clothing brands.
To effectively promote their brand with the help of advertising to attract customers.
STRATEGIES
• Online mobile application:
- Nordstrom currently offers mobile application for its customers so they can shop through online site which enables convenience option and attract customers to remain addicted with company.
• Offering coupons and new items brochure to regular customers: - One of its succeeding strategies is to send coupons and new items that are added or included in new collection so as to make customers aware about their new collection.
• Offering customer feedback form while leaving store: - Nordstrom offers option to their customers to leave any suggestions or their views about their shopping experience so that they can improve up their service.
I think Nordstrom is a great example in managing consumer behaviour as the brand keep up with its promises and always make sure that customer’s preferences are considered and their views are taken in as in positive way so as to improve overall sales and growth in order to remain competitive as a luxury brand among other retail clothing companies.
Nordstrom is an American luxury brand retail clothing company that servers their customers by offering wide variety to choose from clothing to other household items with high brand quality and service to attract customers and build up an competitive image in the emerging fashion market.
OBJECTIVES
To create comfortable and memorable experience for customers
To provide wide variety for all ages of men and women in the focused target market.
To focus on new trends and demand according to customer preference and choice.
To become a leading brand in competition with other luxury retail clothing brands.
To effectively promote their brand with the help of advertising to attract customers.
STRATEGIES
• Online mobile application:
- Nordstrom currently offers mobile application for its customers so they can shop through online site which enables convenience option and attract customers to remain addicted with company.
• Offering coupons and new items brochure to regular customers: - One of its succeeding strategies is to send coupons and new items that are added or included in new collection so as to make customers aware about their new collection.
• Offering customer feedback form while leaving store: - Nordstrom offers option to their customers to leave any suggestions or their views about their shopping experience so that they can improve up their service.
I think Nordstrom is a great example in managing consumer behaviour as the brand keep up with its promises and always make sure that customer’s preferences are considered and their views are taken in as in positive way so as to improve overall sales and growth in order to remain competitive as a luxury brand among other retail clothing companies.