Whole Foods Market in 2008: Vision, Core Values, and Strategy
Case question 1: What are the chief elements of the strategy that Whole Foods Market is pursuing? Whole Food’s chief elements of the strategy are to establish the company as a market leader of natural and organic super markets by differentiating its offering with highest quality naturally preserved food to the world market and become an international brand in every community. However the company is also determined to establish unique value chain activity by recruiting specialized and knowledgeable workforce to up keep company’s growth and profit margin. The strategy also focuses on sustainable agriculture and serves the community members. In a simple word, company’s chief elements are Whole foods, Whole People, and Whole Planet (Thompson, C2, 3)
Case question 2: Is the strategy well matched to recent development and conditions in the natural and organic foods segment of the food retailing industry? Whole Food’s marketing strategy, purchasing and distribution, product line, and retailing of natural organic food is fully compatible with recent development and conditions of natural and organic foods segment. Natural food represents free of artificial ingredient, color and chemical. However the food needs to be grown and processed without the use of pesticides, antibiotics, hormones, artificial fertilizers or genetic engineering. To keep up with natural and organic food segment, Whole Foods’ product line included some 30,000 natural, organic, and gourmet food and non food items. The company offers fresh produce, meat and poultry, fresh seafood, selection of daily baked goods, fine quality cheeses, frozen foods, beer & wines, and organic pet foods. However, Whole Foods’ all the meat and poultry products are natural, raised without the use of artificial growth hormones, antibiotics or animal by-product in their feed. All the sea food is wild caught or sourced from aquaculture farms. Also their sea food is never treated with chlorine or other
Case question 2: Is the strategy well matched to recent development and conditions in the natural and organic foods segment of the food retailing industry? Whole Food’s marketing strategy, purchasing and distribution, product line, and retailing of natural organic food is fully compatible with recent development and conditions of natural and organic foods segment. Natural food represents free of artificial ingredient, color and chemical. However the food needs to be grown and processed without the use of pesticides, antibiotics, hormones, artificial fertilizers or genetic engineering. To keep up with natural and organic food segment, Whole Foods’ product line included some 30,000 natural, organic, and gourmet food and non food items. The company offers fresh produce, meat and poultry, fresh seafood, selection of daily baked goods, fine quality cheeses, frozen foods, beer & wines, and organic pet foods. However, Whole Foods’ all the meat and poultry products are natural, raised without the use of artificial growth hormones, antibiotics or animal by-product in their feed. All the sea food is wild caught or sourced from aquaculture farms. Also their sea food is never treated with chlorine or other
Cited: Career [Why work Here, Benefits, Career Paths]. (2011). Retrieved May 5, 2011, from Whole Foods website: http://www.wholefoodsmarket.com/careers/ Environmental involvement [Whole Foods Market ]. (n.d.). Retrieved May 5, 2011, from Wikipedia database: http://en.wikipedia.org/wiki/Whole_Foods_Market#Environmental_involvement Jockey, C. (2004, May 4). A good model for business [Online forum message]. Retrieved from America 's Debate : http://www.americasdebate.com/forums/ Retrieved May 6, 2011, from Whole Foods Market website: http://www.wholefoodsmarket.com/products/locally-grown/index.php Thompson, A. A., & Gamble, J. E. (2010). Crafting and Executing Strategy (K. Pekelder, Ed., 17th Edition ed.) work published 1978)