Whole Foods Marketing Analysis
Marketing 350 | Final Report | Whole Foods Marketing Analysis | | Julia Ilina | 4/30/2011 | Dr. Yu Chen
Objective: Green Food Store Marketing Research |
Whole Foods Market is the world’s leader in organic and natural produce, with more than 300 stores in North America and the United Kingdom. My marketing research paper is based on the Whole Foods chain in general and Whole Foods store located at 30 West Huron Street in Chicago IL. In order to understand this store’s business environment and marketing strategies, SWOT analysis should be conducted first.
Strengths:
Wide product and service portfolio: this store and the chain in general offers broad product selection including seafood, grocery, meat and poultry, bakery, prepared foods, specialty (beer, wine and cheese), whole Body (nutritional supplements, vitamins, body care and educational products such as books), floral, pet products and household products. This store also offers catering, personal shopping and delivery services. In comparison with small size green stores like Natural Beginnings and True Nature Foods, Whole Foods has more competitive advantage by offering scrambled merchandising (unrelated product lines) in a single store. It’s convenient for consumers because it eliminates number of stops required in a shopping trip. Brand recognition: Whole Foods has a strong brand image of healthy produce which distinguishes its products from other retailers. Extensive private label production line (365) is a company’s trademark. No other retailers are entitled to use this brand name. Lately it became a well-known, affordable trade mark of natural produce and goods which helps this store to develop customers’ loyalty.
High customer satisfaction in comparison with regular retailers: Gold Coast Whole Foods store has a higher customer satisfaction rating (3.5 out of 5) versus its competitors Jewel-Osco on 550 N State (2.5 out of 5).
Strong publicity/public relations
Objective: Green Food Store Marketing Research |
Whole Foods Market is the world’s leader in organic and natural produce, with more than 300 stores in North America and the United Kingdom. My marketing research paper is based on the Whole Foods chain in general and Whole Foods store located at 30 West Huron Street in Chicago IL. In order to understand this store’s business environment and marketing strategies, SWOT analysis should be conducted first.
Strengths:
Wide product and service portfolio: this store and the chain in general offers broad product selection including seafood, grocery, meat and poultry, bakery, prepared foods, specialty (beer, wine and cheese), whole Body (nutritional supplements, vitamins, body care and educational products such as books), floral, pet products and household products. This store also offers catering, personal shopping and delivery services. In comparison with small size green stores like Natural Beginnings and True Nature Foods, Whole Foods has more competitive advantage by offering scrambled merchandising (unrelated product lines) in a single store. It’s convenient for consumers because it eliminates number of stops required in a shopping trip. Brand recognition: Whole Foods has a strong brand image of healthy produce which distinguishes its products from other retailers. Extensive private label production line (365) is a company’s trademark. No other retailers are entitled to use this brand name. Lately it became a well-known, affordable trade mark of natural produce and goods which helps this store to develop customers’ loyalty.
High customer satisfaction in comparison with regular retailers: Gold Coast Whole Foods store has a higher customer satisfaction rating (3.5 out of 5) versus its competitors Jewel-Osco on 550 N State (2.5 out of 5).
Strong publicity/public relations
Bibliography: 1. Wholefoods.com. (n.d.). Retrieved April 30, 2011, from http://wholefoodsmarket.com/stores/goldcoast/