Why Cultural Awarness Is Important in Business
Why cultural awareness is important in business?
INTRODUCTION
The main objective of the academic essay is to explain why cultural awareness is important in business. It demonstrates about culture and the uses of it in business. Communication is a vital element in a business both internally and externally as it is a source of exchanging information. Corporate culture is a part of communication which is introduced. The essay includes barriers to communication and their consequences, to rectify main reasons for misunderstanding. Cross-culture communication is looked into with examples of different cultures and factors that can overcome cultural misunderstanding.
CONTENT
1. CULTURE
1.1 Culture is a mixture of language, religion, cuisine, social habits, arts and music. All nations or societies have a culture that gives them a separate identity from one another (Alan Cowling & Philip James). Culture builds up a country, as there are large group of people from different countries (immigrants) mixed together.
1.2 There are various kinds of cultures spread throughout the world. Western Culture determines the culture involved in European countries along with cultures in United States, Latin, Celtic, Germanic and Hellenic. Nowadays western culture can be seen mostly in every country. It is where Christianity basically rose from. Eastern Culture basically denotes countries situated in Far East Asia which involves China, Japan, Vietnam, North Korea and India. Such culture are heavily influenced by religions. The difference between western and eastern culture is the fact that eastern culture tend to avoid separation between secular society and religious philosophy, whereas Western culture do. Middle Eastern Culture includes countries in Middle East. Their society has strong belief in Islam and their religion. A country situated in such areas has Arabic as their common language; even though at some places there can be barriers in communication. African
INTRODUCTION
The main objective of the academic essay is to explain why cultural awareness is important in business. It demonstrates about culture and the uses of it in business. Communication is a vital element in a business both internally and externally as it is a source of exchanging information. Corporate culture is a part of communication which is introduced. The essay includes barriers to communication and their consequences, to rectify main reasons for misunderstanding. Cross-culture communication is looked into with examples of different cultures and factors that can overcome cultural misunderstanding.
CONTENT
1. CULTURE
1.1 Culture is a mixture of language, religion, cuisine, social habits, arts and music. All nations or societies have a culture that gives them a separate identity from one another (Alan Cowling & Philip James). Culture builds up a country, as there are large group of people from different countries (immigrants) mixed together.
1.2 There are various kinds of cultures spread throughout the world. Western Culture determines the culture involved in European countries along with cultures in United States, Latin, Celtic, Germanic and Hellenic. Nowadays western culture can be seen mostly in every country. It is where Christianity basically rose from. Eastern Culture basically denotes countries situated in Far East Asia which involves China, Japan, Vietnam, North Korea and India. Such culture are heavily influenced by religions. The difference between western and eastern culture is the fact that eastern culture tend to avoid separation between secular society and religious philosophy, whereas Western culture do. Middle Eastern Culture includes countries in Middle East. Their society has strong belief in Islam and their religion. A country situated in such areas has Arabic as their common language; even though at some places there can be barriers in communication. African