Why Did You Want To Become A Coach?

Why did you decide to become a coach? I bet you didn’t have a problem coming up with an answer – or more than one answer – to that question. You might say you became a coach to be of service to others. You might say you want to do meaningful, transformational work in this world. Maybe you were drawn to coaching because it’s something you’ve done pretty much all your life - your family and friends have seen you as the “go-to” person for support and advice since you were 15. These are great answers and they’re powerful reasons to dedicate yourself to the coaching profession. Now, let me ask you another question… How much do you want to earn as a coach? What is the annual income that you want to bring in this year? How about next
It’s this passion and dedication that makes you a great coach. But it’s not going get you very far when it comes to making a good living as a coach. Think about it this way… Imagine if you’re in the middle of an online session with a client and suddenly your computer goes dead. The power’s been cut because you’re late paying the electricity bill.

This isn’t a good scene and it’s actually going to make you a less effective as a coach. This is why your monthly income and your ability to scale and expand your coaching practice simply cannot be ignored.

Here are 3 powerful, actionable strategies to create a high level, sustainable income in your coaching practice. Strategy #1 Don’t reinvent the wheel When you want to create a highly successful coaching practice you need to consistently expand your tribe and build your audience. The more people know about you and your zone of coaching genius, the easier it is to create a consistent stream of ideal clients who want to work with you. But building your audience is only half the story. You don’t want to work with 40 clients at a time and end up frustrated, exhausted and burned
For instance, don’t just call yourself a business coach. That’s going wide. Pick an important sub-category inside business coaching and laser in on it. You could choose productivity, time management, or mindset… The list is almost endless.

When you’re recognized as a top “Productivity Coach” or “Success Mindset Coach” your value will skyrocket. And you’ll be able to raise your rates without raising eyebrows. #3 Get Them Talking It’s the oldest form of marketing but it works just as well today as it did centuries ago. When it comes to marketing, word-of-mouth carries more weight than any other method. Period. Get started creating a referral engine that will inspire your current clients to recommend your services to their friends, family and business associates. A great way to inspire referrals is to offer an incentive to clients who refer your services - you could offer a discount on future packages, or offer a free 30-minute laser coaching session – it’s up to you. An important point to note: remain ruthlessly honest. Only ask for referrals from clients who’ve actually worked closely with