Why Is Twycross Zoo Internal Marketing
I'm going to provide the marketing mix on how Twycross Zoo does its internal marketing to make sure they're ahead of the other zoos. The 7 Ps of marketing mix will evaluate on how Twycross Zoo are keeping ahead of their competitors. Simply use the marketing mix as a tool which helps businesses and marketers to help determine a product or brand offerings.
The marketing mix 4 Ps:
Product – This zoo provides various shows in exhibiting the wildlife of the organisations and other specific animal which has a count of almost 500 animals of almost 150 species of bigger animals including many endangered species, plus hundreds of creepy crawlies too. The only zoo in the UK where you can see all types of great ape, gorilla, orang utan, chimpanzee and …show more content…
Amongst other awards, the Zoo holds the Learning outside the Classroom Quality Badge. Referred to appendix 2.
Place – Looking at their geographic segmentation, you can see that they are based in the centre of UK. This can allow people from East Midlands to easily drive to their destination.
Bear in mind it is an open zoo, so weather and climate can be one of their threats towards people coming to this attraction, as on a rainy day no one would be willing to be outside in the cold and get wet.
However, there are buses that go to the zoo, from Fenny Drayton – Atherstone – Twycross Zoo – Measham, which they have provided a timetable if people have difficulties in getting there. There are neighbouring zoo's around Twycross Zoo but aren't unique as what their performances are.
Price – Prices vary from peak times to online prices, or whether you buy on the gates, have all different prices. Twycross Zoo entry price is £19.45 for adults, £14.45 for child, infants under 3 years go in for free. There are offers on special needs child/adult and discounts on senior citizens aged 60 and over. Students with NUS car also gets discount on their ticket
The marketing mix 4 Ps:
Product – This zoo provides various shows in exhibiting the wildlife of the organisations and other specific animal which has a count of almost 500 animals of almost 150 species of bigger animals including many endangered species, plus hundreds of creepy crawlies too. The only zoo in the UK where you can see all types of great ape, gorilla, orang utan, chimpanzee and …show more content…
Amongst other awards, the Zoo holds the Learning outside the Classroom Quality Badge. Referred to appendix 2.
Place – Looking at their geographic segmentation, you can see that they are based in the centre of UK. This can allow people from East Midlands to easily drive to their destination.
Bear in mind it is an open zoo, so weather and climate can be one of their threats towards people coming to this attraction, as on a rainy day no one would be willing to be outside in the cold and get wet.
However, there are buses that go to the zoo, from Fenny Drayton – Atherstone – Twycross Zoo – Measham, which they have provided a timetable if people have difficulties in getting there. There are neighbouring zoo's around Twycross Zoo but aren't unique as what their performances are.
Price – Prices vary from peak times to online prices, or whether you buy on the gates, have all different prices. Twycross Zoo entry price is £19.45 for adults, £14.45 for child, infants under 3 years go in for free. There are offers on special needs child/adult and discounts on senior citizens aged 60 and over. Students with NUS car also gets discount on their ticket