Many businesses are interested in e-business for the most simple of reasons, which is the increase of profits and, generally, a decrease in costs. Often the decrease in costs is associated with paperwork, employee pay and overhead, and these savings can be passed on to the buyer. An example is Cisco Systems who today sells the majority of its computer networking equipment over the internet. According to Schneider:Because no customer service representatives are involved in making these sales, Cisco operates very efficiently. In 1998, the first year in which its online sales initiative was fully operational, Cisco made 72 percent of its sales on the Web. Cisco estimated that it avoided handling 500,000 calls per month and saved $500 million in that year alone. (2004, pg. 15).
In a business-to-business (B2B) transaction, if a buyer can purchase more of a product for a lesser amount, they can sell more as well. Selling more helps to stimulate the economy in any country. In addition, when a company does a good job of advertising on the Web, it allows them to get the message about their product or service out to potential customers around the
References: Schneider, G. (2004). Electronic Commerce: The Second Wave. (5th ed.) Thomson. Course Technology. Ware, B. (1999). Syracuse University research centers. Retrieved January 18, 2008 from http://www.syr.edu/research/ebusiness/benreport.htmlWright, N. S. (n/d). Global economy. Business Encyclopedia. Retrieved January 18, 2008 from http://www.answers.com/topic/world-economy?cat=biz-fin