Wrigley, Co. And Mars, Inc.
William Wrigley Jr. was a soap salesman for his father before starting his own business selling soap when he was 29 (Wrigley). He used baking soda “premiums” to attract costumers, then realized his “premiums” were more popular than his soap. He began sell baking soda with new “premiums” of chewing gum. As before, his “premiums” were more popular than his baking soda. He began selling chewing gum where his business had stayed. Forest Mars Jr. bought the business in 2009 for 23 billion US Dollars, most of which was debt owed to Mars by Wrigley (Forbes). Forest Mars Jr. Inherited his fathers company, in which he gain most of his wealth, and after buying William Wrigley, Jr., Co. he had created the largest business of confectionary items in the
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and Mars, Inc. have both made statements that they will not associate with or will enforce international labor laws to suppliers of any sorts for purposes of ending child labor or slavery (Wrigley2) (Mars). Although third-party a source has claimed that Mars, Inc. doesn't use union workers (Daily).
Both Wrigley and Mars appear to be captains of industry with Wrigley notably sending educational booklets with gum to children in poverty stricken areas, although this could also be noted as a large-scale marketing scheme (Wrigley3). Also no evidence could be found to believe that either could be considered robber barons.
Wrigley's large scale marketing used the "tell 'em quick, and tell 'em often" philosophy is also used by many companies today, a notable example is commercials (Wrigley4). Something that is also used by Wrigley is widely used by many companies to this day is the idea that Saturday is a day of recreation and rest . Also regarding recreation and rest but not either of the individuals written about in the paper is the eight-hour work-day. The credit for this idea is usually given to Robert Owen, who is said to come up with the slogan "eight hours labor, eight hours recreation, eight hours rest"(Widrich). Robert Owens had made this idea in the early 1800s, but it wasn't till Ford had integrated it into his employees work-day during the turn of the century that the idea become
and Mars, Inc. have both made statements that they will not associate with or will enforce international labor laws to suppliers of any sorts for purposes of ending child labor or slavery (Wrigley2) (Mars). Although third-party a source has claimed that Mars, Inc. doesn't use union workers (Daily).
Both Wrigley and Mars appear to be captains of industry with Wrigley notably sending educational booklets with gum to children in poverty stricken areas, although this could also be noted as a large-scale marketing scheme (Wrigley3). Also no evidence could be found to believe that either could be considered robber barons.
Wrigley's large scale marketing used the "tell 'em quick, and tell 'em often" philosophy is also used by many companies today, a notable example is commercials (Wrigley4). Something that is also used by Wrigley is widely used by many companies to this day is the idea that Saturday is a day of recreation and rest . Also regarding recreation and rest but not either of the individuals written about in the paper is the eight-hour work-day. The credit for this idea is usually given to Robert Owen, who is said to come up with the slogan "eight hours labor, eight hours recreation, eight hours rest"(Widrich). Robert Owens had made this idea in the early 1800s, but it wasn't till Ford had integrated it into his employees work-day during the turn of the century that the idea become