Wu Bingyi Charles Keith ITM Assignment
Title
Charles & Keith
1． Introduction
A series of analysis will be done before the company enters a market, and puts out new products. The aim is to help the company to set up a strategy. For example, PESTEL analysis and Porter’s Five Forces analysis and SWOT have played a very important role in the marketing planning. Now, we will use these analyses to show how a company sets up the strategy.
Charles Wong and Keith Wong brothers in 1996 created the CHARLES & KEITH Corporation in Singapore. The brand of the products includes shoes, bags, leather belt, sun glasses, bracelets and other kinds of fashion accessories. Since year 2014, the group has opened in 36 different countries, and in Singapore, it has set up 450 stores.
Charles& Keith is dedicated to provide the most professional service for customers who are into fashion, meeting market demand by their own style design and leading the fashion trend.
The operation purpose of Charles& Keith is to satisfy the customer with professional services. Charles& Keith opened their first store in Singapore, after several years’ rapid development, they have opened over 250 stores in Asia, Europe and the Middle East. Charles & Keith and Charles & Keith Signature Label products own strong self-confidence temperament, unique style and sense of fashion. They have got a large number of loyal followers that helps them to be famous for women’s fashion footwear and accessories.
2． Discussion
Economic
Factor of economic refers to a country’s economic system, structure, industrial distribution, resources status, level of economic development and future economic trend. The key elements of economic environment including the changes of GDP and interest rate. Total GDP in Singapore is 2957.44 billion dollars, and per capita income of GDP is 54776 dollars. In 2013. Obviously, Singaporean’s personal consumption level relatively is high in Asia area. Moreover, exchange rate between US dollar and Singapore Dollar brings good news. People
Charles & Keith
1． Introduction
A series of analysis will be done before the company enters a market, and puts out new products. The aim is to help the company to set up a strategy. For example, PESTEL analysis and Porter’s Five Forces analysis and SWOT have played a very important role in the marketing planning. Now, we will use these analyses to show how a company sets up the strategy.
Charles Wong and Keith Wong brothers in 1996 created the CHARLES & KEITH Corporation in Singapore. The brand of the products includes shoes, bags, leather belt, sun glasses, bracelets and other kinds of fashion accessories. Since year 2014, the group has opened in 36 different countries, and in Singapore, it has set up 450 stores.
Charles& Keith is dedicated to provide the most professional service for customers who are into fashion, meeting market demand by their own style design and leading the fashion trend.
The operation purpose of Charles& Keith is to satisfy the customer with professional services. Charles& Keith opened their first store in Singapore, after several years’ rapid development, they have opened over 250 stores in Asia, Europe and the Middle East. Charles & Keith and Charles & Keith Signature Label products own strong self-confidence temperament, unique style and sense of fashion. They have got a large number of loyal followers that helps them to be famous for women’s fashion footwear and accessories.
2． Discussion
Economic
Factor of economic refers to a country’s economic system, structure, industrial distribution, resources status, level of economic development and future economic trend. The key elements of economic environment including the changes of GDP and interest rate. Total GDP in Singapore is 2957.44 billion dollars, and per capita income of GDP is 54776 dollars. In 2013. Obviously, Singaporean’s personal consumption level relatively is high in Asia area. Moreover, exchange rate between US dollar and Singapore Dollar brings good news. People