Wwe Is Getting Really Boring Now on Days
You may have noticed something missing from WWE in recent weeks.
Specifically, the word wrestling.
The organization, which remains the industry leader in professional wrestling, changed its name from World Wrestling Entertainment, Inc. to simply WWE.
Here is the release that WWE put out on April 8.
“The new business model of the company better reflects what WWE is all about, being a global entertainment company,” WWE Chairman and CEO Vince McMahon said in a statement. “We will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of new entetainment content opportunities beyond the ring.”
It should come as no surprise to anyone that WWE considers itself much more than wrestling. Over the years, they have had a movie company, publishing, an on-demand television network, a football league, a bodybuilding league, boxing promotions and I’m sure many other interests.
This is the third name change the company has undergone. Previously, it was known as the World Wide Wrestling Federation, World Wrestling Federation and most recently (thanks to a bunch of militant panda bears), World Wrestling Entertainment.
What seems to be very bothersome to many people who have followed WWE for any length of time is the lack of the word, “wrestling.” To WWE, “wrestling” is now “sports entertainment.” “Wrestlers” are, and have for several years, been “superstars” and “divas.” Belts are not belts; they are championships.
What does it all mean?
It means that WWE wants to brand itself with terms it can actually own. While WWE does tend to get a little silly at times with terminology, the core business is, and always will be, wrestling. While fans might get worked up over what it’s called, I think WWE still honors its alumni really well each year with the WWE Hall of Fame and puts forth quality wrestling pay-per-views most of the time.
WWE is still the destination for where most professional wrestlers want to be.
Specifically, the word wrestling.
The organization, which remains the industry leader in professional wrestling, changed its name from World Wrestling Entertainment, Inc. to simply WWE.
Here is the release that WWE put out on April 8.
“The new business model of the company better reflects what WWE is all about, being a global entertainment company,” WWE Chairman and CEO Vince McMahon said in a statement. “We will always be loyal to our core business that made WWE a globally known entity, however, the future of WWE will be the addition of new entetainment content opportunities beyond the ring.”
It should come as no surprise to anyone that WWE considers itself much more than wrestling. Over the years, they have had a movie company, publishing, an on-demand television network, a football league, a bodybuilding league, boxing promotions and I’m sure many other interests.
This is the third name change the company has undergone. Previously, it was known as the World Wide Wrestling Federation, World Wrestling Federation and most recently (thanks to a bunch of militant panda bears), World Wrestling Entertainment.
What seems to be very bothersome to many people who have followed WWE for any length of time is the lack of the word, “wrestling.” To WWE, “wrestling” is now “sports entertainment.” “Wrestlers” are, and have for several years, been “superstars” and “divas.” Belts are not belts; they are championships.
What does it all mean?
It means that WWE wants to brand itself with terms it can actually own. While WWE does tend to get a little silly at times with terminology, the core business is, and always will be, wrestling. While fans might get worked up over what it’s called, I think WWE still honors its alumni really well each year with the WWE Hall of Fame and puts forth quality wrestling pay-per-views most of the time.
WWE is still the destination for where most professional wrestlers want to be.