a ads plan for Paul's Pizza
Advertising Campaign Plan
For Paul’s Pizza
Group name: Advertisement
Group members: 090204 Shi Xian 090206 Qi Pengfei 090219 Zhang Xuan 090241 He He 090245 Li Xueyao
April 13, 2012
Jilin University—Lambton College
Introduction
This project is an advertising plan for Paul’s Pizza which is located on Guilin Street. We did some research about the target market and analysis the data. Everything we did is reliably and ethical. The interviewers’ information is confidential. Our work follows a main line and didn’t do any fool's errand. In this project, every word is value. We did this work by our heart. At the same time, we wish our work will do some useful and valuable things for our client—Paul’s Pizza. This is also the reason that client believes Jilin University—Lambton College students.
Paul’s pizza is a very famous pizza house that located in Guilin Road Business Circle, and it is also very popular among foreigners who live and work in Changchun. There is a little opportunity that let foreigners as traveler know and go to Paul’s Pizza. Their time is tight. So the target customers are foreigners who could have long time in Changchun. The authentic pizza, low fat high nutritional snacks, tasty beverage and pleasant environment attracts many foreigners go and enjoy their spare time there. On the other hand, the Paul’s pizza also provides delivery service, which can deliver the pizza to your home quickly. It is so convenient that many foreigners order lots of deliveries on the weekend.
Target Market
After several research and discuss, in consider of age, occupation, income level, and business requirement: foreign customer, we set Paul’s pizza’s target market as three groups.
Group 1: International students: students who came from other countries and study in Changchun.
This group
For Paul’s Pizza
Group name: Advertisement
Group members: 090204 Shi Xian 090206 Qi Pengfei 090219 Zhang Xuan 090241 He He 090245 Li Xueyao
April 13, 2012
Jilin University—Lambton College
Introduction
This project is an advertising plan for Paul’s Pizza which is located on Guilin Street. We did some research about the target market and analysis the data. Everything we did is reliably and ethical. The interviewers’ information is confidential. Our work follows a main line and didn’t do any fool's errand. In this project, every word is value. We did this work by our heart. At the same time, we wish our work will do some useful and valuable things for our client—Paul’s Pizza. This is also the reason that client believes Jilin University—Lambton College students.
Paul’s pizza is a very famous pizza house that located in Guilin Road Business Circle, and it is also very popular among foreigners who live and work in Changchun. There is a little opportunity that let foreigners as traveler know and go to Paul’s Pizza. Their time is tight. So the target customers are foreigners who could have long time in Changchun. The authentic pizza, low fat high nutritional snacks, tasty beverage and pleasant environment attracts many foreigners go and enjoy their spare time there. On the other hand, the Paul’s pizza also provides delivery service, which can deliver the pizza to your home quickly. It is so convenient that many foreigners order lots of deliveries on the weekend.
Target Market
After several research and discuss, in consider of age, occupation, income level, and business requirement: foreign customer, we set Paul’s pizza’s target market as three groups.
Group 1: International students: students who came from other countries and study in Changchun.
This group