Assertiveness enables us to act in our own best interests, to stand up for ourselves without undue anxiety, to exercise personal rights without denying the rights of others, and to express our feelings honestly and comfortably (Alberti & Emmons, 2008). Within interpersonal communication, the skill of assertion is absolutely vital; it is a skill we are constantly utilising either consciously or unconsciously. Through nurturing the skill of assertiveness a person may have fruitful relationships with family, friends, peers, superiors and subordinates (Rakos, 1997) based on honesty and equality.
The skill of Assertiveness can be viewed in differently within diverse cultures, for example in the highly extraverted, expressive and individualistic culture that is apparent in America; Assertiveness is a particularly important, if not essential skill. However in the much more reserved and introverted culture of Britain more emphasis is placed on interpersonal sensitivity, being a rewarding partner and the use of non-verbal signals (Forgas, 1985).
The skill of Assertion has 9 main functions, these include; helping individuals to ensure that their personal rights are not violated, make reasonable requests of others, recognise the personal rights of others, avoid unnecessary aggressive conflicts and confidently, and openly communicate their position regarding any issue (Hargie, 2009). Assertiveness is a skill that is learned and training is available for those who may find it hard to assert their feelings within a social context. Assertiveness is a great skill to possess however there are times when an assertive response may in fact be the least responsive, in such times a non assertive or passive response may be what is required. The different levels of response are displayed well by the continuum which ranges from Non Assertive – Assertive – Aggressive. In most instances people
References: Alberti, R. and Emmons, M. (1975) Stand Up, Speak Out, Talk Back: The Key to Assertive Behaviour. Pocket Books, New York Alberti, R Forgas, J. (1985) Interpersonal Bahaviour: The Psychology of Social Interaction. Knapp, M. and Vangelisti, A. (2006) Interpersonal Communication and Human Relationships. Allyn and Bacon, Texas Rakos, R Richmond, V. and McCroskey, J. (2000) NonVerbal Behaviour in Interpersonal Relationships, Allyn and Bacon, Texas The Electronic Journal of Communication, Volume 13, Number 4 2003. Townend, A. (2007) Assertiveness and Diversity. Palgrave, Basingstoke.