Institute of Tourism and Hotel Management
In Partial Fulfilment of the Requirements in TRMT:
Tourism Research Methods and Techniques
A descriptive study of
Food Tourism in the Philippines
Acknowledgement
We have taken efforts in this project. However, this research would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this research project.
First and foremost, my utmost gratitude to Mrs. Eliza Daval-Santos, my professor in this Tourism Research Methods and Techniques subject, for the guidance and lessons she taught us about all of the research principles and procedures that I learned and applied in our research proposal.
Our thankfulness and appreciations also go to our classmates and friends in developing the project and people who have willingly helped us out with their abilities, to each and every one of us in the group who has devoted time and exerted effort in order to accomplish this study, particularly the respondents that lend us there little time in answering our survey questionnaire. And most specially, to the Lord who gave us strength and courage in preparing and making this project.
Executive Summary
This section of the research project is prepared after the total plan is written. It is most to highlight key factors and motivate the person holding the plan to read it in its entirety.
Today’s tourist is more cultured than visitors of 20 years ago, is well travelled, is searching for new experiences, is concerned about the environment, is interested in taking part in a health/well-being lifestyle and wants to experience the local culture when he goes on holiday. Food tourism is a growing phenomenon all over the world and in the Philippines. It is the best way for a tourist to know the culture of a country and distinguished it to other nation. According to trend analyst Ian
Bibliography: McKercher, Bob ,Okumus, FevziandOkumus, Bendegul(2008) 'Food Tourism as a Viable Market Segment: It 's All How You Cook the Numbers! ', Journal of Travel & Tourism Marketing, 25: 2, 137 — 148 undefined. (undefined). Defining Food Tourism.InWorld Food Travel Association.Retrieved January 1, 2013, from http://worldfoodtravel.org/our-story/defining-food-tourism/. Marfori II, S. (August 13, 2010). Trends & Prospects in the Tourism Industry.Inundefined.Retrieved January 7, 2013, from http://www.scribd.com/doc/35814375/Global-Tourism-Trends-Revised. Buenavente, A. (n.d.). Kulinarya Food Trips .In DOT Strategy and Marketing Specials. Retrieved December 21, 2012, from http://www.tourism.gov.ph/Pages/KulinaryaFoodTrips.aspx undefined. (2009). Kulinarya Food Trips - Tour Packages . In DOT - Strategy and Marketing. Retrieved January 1, 2013, from http://www.tourism.gov.ph/Pages/KulinaryaTours.aspx. Martin, B. (October 1, 2010). Can food draw the tourists?. In Live in the Philippines. Retrieved January 2, 2013, from http://liveinthephilippines.com/content/can-food-draw-the-tourists/. Aquino, T. (June 13, 2012). 'Filipino food is the Next Big Thing ' - Andrew Zimmern. In Interaksyon. Retrieved January 8, 2013, from http://www.interaksyon.com/article/34627/filipino-food-is-the-next-big-thing---andrew-zimmern Servando, K. (June 18, 2009). Between bites with Chef Bobby Chinn.InABS-CBN News.Retrieved January 31, 2013, from http://www.abs-cbnnews.com/lifestyle/06/18/09/between-bites-chef-bobby-chinn.