A Service Positioning Matrix

International Journal of Operations & Production Management
A service positioning matrix
David A. Collier Susan M. Meyer

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To cite this document:
David A. Collier Susan M. Meyer, (1998),"A service positioning matrix", International Journal of Operations & Production
Management, Vol. 18 Iss 12 pp. 1223 - 1244
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David A. Collier, Susan M. Meyer, (2000),"An empirical comparison of service matrices", International Journal of Operations
& Production Management, Vol. 20 Iss 6 pp. 705-729 http://dx.doi.org/10.1108/01443570010321685
Rhian Silvestro, Lin Fitzgerald, Robert Johnston, Christopher Voss, (1992),"Towards a Classification of Service Processes",
International Journal of Service Industry Management, Vol. 3 Iss 3 pp. 62-75 http://dx.doi.org/10.1108/09564239210015175
Charles Blankson, Stavros P. Kalafatis, (1999),"Issues and challenges in the positioning of service brands: a review", Journal of Product & Brand Management, Vol. 8 Iss 2 pp. 106-118 http://dx.doi.org/10.1108/10610429910266968

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