A Study on Clientele Satisfaction Towards the Services of Chartered Accountants in Virudhunagar District
A STUDY ON CLIENTELE SATISFACTION TOWARDS THE SERVICES OF CHARTERED ACCOUNTANTS IN VIRUDHUNAGAR DISTRICT
INTRODUCTION Chartered Accountancy is a dynamic, challenging and rewarding profession. Indeed it is the bedrock, the methodology of selling confidence that the knowledge sold as consultants has been based on hard learning and experience of analyzing business performance at all levels, of demonstrating a real understanding of the clients business, and the trust that consultancy advice given can reap real rewards for the client in terms of increased profitability.
A professional commands respect in the society because his motto is ‘Pride of service in preference to personal gain’. He is described as one who places public good above his personal gain. This is the reason why Government, financial institutions and members of the public rely on a CA for his expert advice.
The accounting professionals are the minds of any concern. The accountant is expected to act as conscience-keeper of the corporate vision and mission and devise the right type of systems for organizational effectiveness and satisfaction of its outsiders such as bankers, customers and the like. The role of modern day accounting professionals has come a long way, from a core accounting function to that of being viewed as a corporate gatekeeper. Today’s professionals are not just auditors, certifying routine book of accounts, but also on the boards of companies as directors. This multi disciplinary role puts emphasis on "always taking the correct decisions and doing everything right". Accountants are regularly viewed as one of the most trusted sources of business advice due to their direct influence on a company’s revenue. The corporates, to operate effectively, are expected to furnish credible information to the following: • The society about the corporate policies on sustainability and its impact and about their voluntary codes through the statement for
INTRODUCTION Chartered Accountancy is a dynamic, challenging and rewarding profession. Indeed it is the bedrock, the methodology of selling confidence that the knowledge sold as consultants has been based on hard learning and experience of analyzing business performance at all levels, of demonstrating a real understanding of the clients business, and the trust that consultancy advice given can reap real rewards for the client in terms of increased profitability.
A professional commands respect in the society because his motto is ‘Pride of service in preference to personal gain’. He is described as one who places public good above his personal gain. This is the reason why Government, financial institutions and members of the public rely on a CA for his expert advice.
The accounting professionals are the minds of any concern. The accountant is expected to act as conscience-keeper of the corporate vision and mission and devise the right type of systems for organizational effectiveness and satisfaction of its outsiders such as bankers, customers and the like. The role of modern day accounting professionals has come a long way, from a core accounting function to that of being viewed as a corporate gatekeeper. Today’s professionals are not just auditors, certifying routine book of accounts, but also on the boards of companies as directors. This multi disciplinary role puts emphasis on "always taking the correct decisions and doing everything right". Accountants are regularly viewed as one of the most trusted sources of business advice due to their direct influence on a company’s revenue. The corporates, to operate effectively, are expected to furnish credible information to the following: • The society about the corporate policies on sustainability and its impact and about their voluntary codes through the statement for