Aims and Objectives 4 Essay Example
Aim and Objectives of Sainsbury’s
AIM: Great food at fair prices
Sainsbury’s main objectives are to provide food at a fair price for the customer so that they are satisfied and happy with what they bought from Sainsbury’s. Pleasing the customer is the main objective because, without any customers, Sainsbury’s will not sell there stock and go bankrupt as they won’t be making enough revenue to cover costs.
In 2010 Sainsbury’s had a million more customer’s average a week then in 2009, 19 million customers’ altogether on a weekly basis. This shows that Sainsbury’s have been setting the right prices for the food to be sold, as there have been more.
Sainsbury’s have been delivering the best supermarket food for years now, and this is shown be the awards they have received. They have won more awards than any other supermarket in 2010 and have won 7 awards out of 15 in different categories for value products.
AIM: Growing supermarket space
Sainsbury’s wants to meet up with the growing demand from the customer, by doing this they have opened more stores, also they have extended more stores, so that more products could be provided at once.
Sainsbury’s has extended 13 stores and still wants to extend more, as a result they have added 1.1 million gross sq ft of new space in total, 6.6% of increase, this shows that Sainsbury’s are not just building more and more stores, their innovating the ones they have got; making them better for the customer.
Their aim is to grow to 15% by March 2011.
AIM: Maximising profit
Last year in 2010 Sainsbury’s made a total profit of £585 million form all its stores in the UK. Profit is important for a business because it can be used to reinvested so that no loans are made, innovating ideas to provide an improved product for the customer. If enough profit is not being made then this can’t happen for a business. Sainsbury’s as stated made £585 million but, but compared that to a rival like Tesco is nothing as Tesco made £3
AIM: Great food at fair prices
Sainsbury’s main objectives are to provide food at a fair price for the customer so that they are satisfied and happy with what they bought from Sainsbury’s. Pleasing the customer is the main objective because, without any customers, Sainsbury’s will not sell there stock and go bankrupt as they won’t be making enough revenue to cover costs.
In 2010 Sainsbury’s had a million more customer’s average a week then in 2009, 19 million customers’ altogether on a weekly basis. This shows that Sainsbury’s have been setting the right prices for the food to be sold, as there have been more.
Sainsbury’s have been delivering the best supermarket food for years now, and this is shown be the awards they have received. They have won more awards than any other supermarket in 2010 and have won 7 awards out of 15 in different categories for value products.
AIM: Growing supermarket space
Sainsbury’s wants to meet up with the growing demand from the customer, by doing this they have opened more stores, also they have extended more stores, so that more products could be provided at once.
Sainsbury’s has extended 13 stores and still wants to extend more, as a result they have added 1.1 million gross sq ft of new space in total, 6.6% of increase, this shows that Sainsbury’s are not just building more and more stores, their innovating the ones they have got; making them better for the customer.
Their aim is to grow to 15% by March 2011.
AIM: Maximising profit
Last year in 2010 Sainsbury’s made a total profit of £585 million form all its stores in the UK. Profit is important for a business because it can be used to reinvested so that no loans are made, innovating ideas to provide an improved product for the customer. If enough profit is not being made then this can’t happen for a business. Sainsbury’s as stated made £585 million but, but compared that to a rival like Tesco is nothing as Tesco made £3