asos success
The online fashion retailer ASOS is a great example of a successful online retailer. In contrast to the many high street retailers that have struggled to bounce back from the recession, ASOS has developed as a company; with revenue for the six months to the end of September rising to £217 million, up more than 50% on the previous year. ASOS owes a considerable proportion of its revenue growth to its international market, with global sales jumping by 150% to £122 million.
ASOS.com is a pioneering force in the digital marketing community. Through multi-channel online marketing strategies and by utilising existing social media platforms, the international company is correctly providing for its target market by positioning itself where its prospective customers are interacting.
One of ASOS’s main reasons for success is that it is constantly updating technological tools to keep up with the ever changing fashion and marketing industries. It has an iPhone and iPad app after experiencing year-on-year growth of over 800% in mobile revenue. Consumers can access over 40,000 products and can shop directly via the app. The company also offer a digital magazine application, where users can keep up-to-date with fashion trends and styling tips. This means that consumers are exposed to high trend fashion items and will therefore be attracted by the visual images provided by ASOS, influencing what they buy and how much they spend.
ASOS's social media channels are award winning for its social strategy; ASOS posts two or three visual updates per day on Facebook, including on weekends. ASOS launched a Facebook shop in January 2011; Europe’s first ever fully integrated f-shop, an app which allows Facebook users to shop directly from Facebook without having to visit the official ASOS.com online store. The benefit of this is that purchasing is easily accessible and convenient, as well as attracting more customers; Facebook is the 3rd most popular website in the world. ASOS have two
ASOS.com is a pioneering force in the digital marketing community. Through multi-channel online marketing strategies and by utilising existing social media platforms, the international company is correctly providing for its target market by positioning itself where its prospective customers are interacting.
One of ASOS’s main reasons for success is that it is constantly updating technological tools to keep up with the ever changing fashion and marketing industries. It has an iPhone and iPad app after experiencing year-on-year growth of over 800% in mobile revenue. Consumers can access over 40,000 products and can shop directly via the app. The company also offer a digital magazine application, where users can keep up-to-date with fashion trends and styling tips. This means that consumers are exposed to high trend fashion items and will therefore be attracted by the visual images provided by ASOS, influencing what they buy and how much they spend.
ASOS's social media channels are award winning for its social strategy; ASOS posts two or three visual updates per day on Facebook, including on weekends. ASOS launched a Facebook shop in January 2011; Europe’s first ever fully integrated f-shop, an app which allows Facebook users to shop directly from Facebook without having to visit the official ASOS.com online store. The benefit of this is that purchasing is easily accessible and convenient, as well as attracting more customers; Facebook is the 3rd most popular website in the world. ASOS have two